Facebook at Diversity College

1. Facebook at Diversity College Colleen Coffey Heather Frantz Kevin Kolman Mary Kate Lobough Eastern Illinois University

2. 123 Diversity Circle Small Town, Ohio 45678 987-654-3210 ____________________________________________________________ FOR IMMEDIATE RELEASE Due to the recent activities surrounding the electronic social networking service, facebook.com the University has put together a facebook task force. University stakeholders are becoming increasingly aware of this service and some of the negative impacts it may have on students and our community as a whole. This task force is researching this phenomenon on this campus. The committee will research and implement programs to better educate students about facebook and using the internet in general wisely. This task force is comprised of two professional staff from our Residence Life Department, the Assistant Director of IT, a Campus Police Officer, and 2 student orientation leaders.

3. FOCUS GROUPS • Call for participants: students • E-mails sent out via college e-mail addresses explaining research being done • Students respond to e-mail if willing to participate • Students chosen on different responses to how often they used facebook • Student representatives chosen from off campus, the residence halls, all campus organizations and non-traditional students • The focus group will take place Monday, February 27, 2006

4. FOCUS GROUPS • Call for participants: faculty/staff • E-mails sent out via college e-mail addresses explaining research being done • Faculty and staff representatives chosen from different departments • Ask each chair of department, dean, or department director to send representation • The focus group will take place Tuesday, February 28, 2006.

5. Focus Group Leaders • Who will these be? • Representatives from our committee • When/ how will we train them? • We will train for our focus groups Monday, January 20th, 2006 • We will used the following training guide to train our focus group leaders: • Pickering, J. W., & Calliotte, J. A. (1993, March). An introduction to qualitative methodologies: A user friendly approach. Using focus groups for research in student affairs. Pre-conference workshop at the annual meeting of the American College Personnel Association, St. Louis, Mo.

6. FOCUS GROUPS • Some Things to Consider for Focus Groups: • Characteristics of a good Focus Group Leader: • Kindness with firmness • Knowledgeable but not all knowing • Encouragement • A facilitator, not a performer • Empathetic • Focus Group Leader Problems: • Leading rather than guiding • Being too knowledgeable • Trying to be a comedian/ becoming the focus of the group • Being a poor listener • Being too rigid with the moderator guide • Not relating well to the people in the group • Being too naïve about the subject of the focus group • Focusing on individuals rather than on the group • Alienating a group member (Pickering & Calliote, 1993).

7. FOCUS GROUPS • Some Things to Consider for Focus Groups: • Participant Problems: • Talkative Participant • Opinionated Member • Silent Member • Perceived experts • Being the only participant with a specific point of view • Active Listening and Inquiry • One of the most important parts of your job as a focus group leader is to listen carefully to what is being said. You will need to become comfortable with the following things: • Asking open-ended questions • Asking follow up questions (Pickering & Calliote, 1993).

8. Facebook Task Force Findings • “Those who run institutions of higher learning have embraced technology as a means of furthering education. But they have failed to realize that the younger generation views technology as a means of delivery entertainment-be it music, video games, Internet access, or televisions-and secondarily, as a mean of communicating.” Bugeja, M.J. (2006).

9. Facebook Task Force Findings • What does this mean for Diversity College? • Student have little or no responsibility: many are viewing their internet use as just another form of entertainment. • Holding students accountable! • Student Conduct Code! • Will be part of requirements of educational/tutorial

10. Facebook Task Force Findings • Students are increasingly dependent on technology! • “At Iowa State University they have a total enrollment of 25,741 and log 20,247 registered users on facebook.” (Bugeja,M.J., 2006) • We cannot suspend facebook, yet aim to: • Increase education • Stop problems before they start • Increase positive communications • Alternatives • Use our own technology systems such as DOTS (Diversity College Online Technology Services )and SNAG’D (Social Networking And Groups at Diversity college) to offer students a safe and easy way to find resources and communicate!

11. WHY use AND improve our own portals? • First what is a portal? • A portal is an interactive collection of resources compiled into a single web page, which provides access to information, knowledge, and human assets. Portals enable users to customize the information they are viewing based on their personal interests. • Can assist Diversity University in creating a campus community far beyond the physical boundaries of campus • Can also assist in creating a consistent image • SNAG’D and DOTS are monitored so it helps encourage students to represent this positive campus image • Provides efficient access to data, reducing administrative costs • Creates the opportunity for quality interaction with other constituents such as alumni and parents • which can encourage greater financial support • Can also increase admissions and retention • Financial benefits that outweigh any additional costs increase technology support may carry. (Looney & Lyman, 2000)

12. Facebook Task Force Findings • Success! • Examples of Institutions offering services such as SNAG’D! • MyUCLA at University of California – LA • Even allows students their own “page” or “profile” • UT Direct at University of Texas - Austin • SPIN at Eastern Illinois University

13. Facebook Task Force Findings “I love facebook! I go on every day to check messages from my friends and find out about events going on! I love to see what everyone is doing on the weekend. I guess it is not too smart to publicly post events on there. Then even people you don’t know could know where you are. “ “I do not use facebook too often. I do not post a lot of my information because I am uncomfortable with even people who I approve as friends having my numbers and address. I know a lot of people who invite anyone to be friends with them, its dangerous.”

14. ALL ABOUT FACEBOOK! ORIENTATION FALL 2006 STUDENT AFFAIRS WORKSHOP SPRING 2006 TRIAL VERSION

15. What is facebook? • “Facebook, is a social networking service for high school, college, and university communities, primarily in English-speaking countries. The site is free to users and is financed by advertising.” Wikipedia, the free encyclopedia. (2006).

16. You can use Facebook to: • Look up people at your school. • See how people know each other. • Find people in your classes and groups.

17. Why do you use facebook?

18. Positive Uses of Facebook: • Making friends and Networking • People of similar interests! • People in classes! • Keeping in touch • Recognized Student Organizations • Message Boards • Recruitment

19. Let’s take a look at facebook!

20. What can we find out about this student from their facebook?

21. Look at all the information we can know!

22. Who can use facebook? • YOU! • ME . . . • Me? Even as a staff member? • YES! “Anyone with access to a valid e-mail address from 2,000+ universities can register for and access the site, a group that includes students, alumni, faculty, and staff, although the vast majority of Facebook’s users are students.” Wikipedia, the free encyclopedia. (2006).

23. Drawbacks of Facebook: • Too much information! • Inappropriate pictures! • Inappropriate events! • Who can access this information again? • ANYONE! • Parents • Professors • Judicial Affairs and DCPD • Residential Staff • Academic Advisors • Does appropriate information seems more important now?

24. Drawbacks of Facebook: • Facebook is being used by potential employers. • “Christine Hirsch, president of Chicago Resources, a professional-services recruiting firm, says she regularly uses Google and other sites to check on candidates.” Anderson, N. (2006).

25. DANGERS of facebook: • Again, too much information! • Unwanted messages and harrassment • Stalking! • Identity theft!

26. DANGERS of facebook: • If you put the information out there, case closed! • “You are solely responsible for the content, photos or profiles content that you publish or display on the service or transmit to other members.” The Face Book. (2005, October).

27. General Internet Dangers: • IDENTITY THEFT! • According to the Federal Trade Commission in the past 5 years: • 27 million Americans have been victims of identity theft in the past 5 years. • Costs to business and financial institutions was 48 billion dollars • Out of pocket to consumers was 5 billion dollars • Over 55% of fraud complaints are related to the internet Federal Trade Commission. (2006, February).

28. What to do if you sense a problem: • If you are receiving unwanted contact, make clear to that person that you would like him or her not to contact you again. • Block or filter messages from the harasser. • Do not engage in correspondence with someone who you find creepy or suspicious. • If there is a threat of violence immediately notify law enforcement.

29. More Safety Tips: • Do not share personal information in public spaces anywhere online, nor give it to strangers, including in e-mail or chat rooms. Do not use your real name or nickname as your screen name or user ID. Do not post personal information as part of any user profiles. • Be extremely cautious about meeting online acquaintances in person. If you choose to meet, do so in a public place and take along a friend. • If a situation online becomes hostile, log off or surf elsewhere. If a situation places you in fear, contact a local law enforcement agency.

30. Who can help me? • Who can help if you want to protect you online information? • Or you already feel victim to online predators, stalking or identity theft? • IT Department • Internet Technology • 555-TECH • www.dc.edu/~itdept • DCPD • Diversity College Police Department • 555-DCPD • Use the resources around you! • Residential Staff • Counseling Center • Academic Advisor • Counseling Center

31. Alternatives • Yahoo Groups • More security • Invite members: groups can be private • Can block information, even e-mail address • MSN.com groups • Similar features

32. Alternatives • SNAG’D • Social Networking And Groups at Diversity college • College calendar of events • Student Links • Student Group Forums • Message Board • FAQ and student chat rooms!!! • Find resources • Get questions answered fast! • Only DC students! • Monitored by the IT Department.

33. Accessing SNAG’D http://snagd.dc.edu

34. QUESTIONS? • Now that you have completed this educational session you will complete an online tutorial to certify you comprehend this knowledge. • You will complete this before registering for classes.

35. Online Tutorial • As an academic community, Diversity College is committed to providing a safe community. The misuse of technology services can have a negative effect on the College environment, as well as the individual potential of our students and staff.  • The following tutorial must be completed before accessing student electronic files. Students will not be able to log on to the internet on campus without access to this information. Students will also not be able to access the system to register for classes. Welcome to DOTS! (Diversity College Online Technology Services)

36. I am a new student to DC and I completed the educational offered during orientation. I attended this session during: (date of orientation session attended). Click here to complete the online tutorial. I am a returning student to DC and I completed the educational offered during orientation. Click here to continue to online format of presentation which you must read to complete the online tutorial.

37. Who can use facebook? Faculty Administrators Staff Students All of the above

38. What are positive reasons to use facebook? Networking and making friends Posting a party and inviting everyone on campus. Keeping in touch Recruitment for Recognized Student Organizations All of the above except for B

39. What are dangers of using facebook? Offensive messages Stalking Unwanted messages Identity theft All of the above

40. What are drawbacks of using facebook inappropriately? Judicial Affairs can use any information posted. Parents can see inappropriate information. Employers can look view any inappropriate information and decide against hiring you. No one can protect what other people say and post about them, even if it is untrue. All of the above

41. Who can use facebook? Faculty Administrators Staff Students All of the above

42. Where would you go for internet help? The Student Recreation Center The Student Life Office The Internet Technology Department The Business Office The Housing and Dining Department

43. How do you access SNAG’D? Through www.dc.edu On facebook Student cannot access SNAG’D On myspace None of the above

44. You have successfully completed the online tutorial! You scored 80%. You may now log on to DOTS to access your registration and other information. Please print this page for your records. I have read the student handbook and conduct code and agree to adhere to the policies and procedures of Diversity College.

45. Quantitative evaluations will be used as well as a follow-up focus groups • “Use of both quantitative and qualitative methods is intended to ensure dependable feedback on a wide range of questions; depth of understanding of particular programs; (and) a holistic perspective…” (Stufflebeam, 2001, p. 40.)

46. Evaluation • Evaluations will be given to all students • All students must hold a meeting with academic advisors to schedule their next semester’s classes or prepare for graduation • At this meeting they will fill out a survey on the online tutorial and any changes they have seen in the campus culture dealing with electronic communication • Faculty, Staff and Administrators will also be surveyed to evaluate the change in campus culture dealing with electronic communication

47. Facebook New Student Evaluation Please inform us on how often you utilize electronic social networking options such as online groups, message boards, facebook, myspace, etc. 1-Never (0-1 times a month) 2-Sometimes (Weekly) 3-Often (2-4 times a week) 4-Always( Daily) Please answer the following questions on the scale provided. 1- Strongly Disagree, 2- Disagree, 3-No opinion, 4- Agree, 5- Strongly Agree The educational session was informative. • 2 3 4 5 The online quiz was comprehensive and covered material learned in the educational session. • 2 3 4 5 I have noticed a change in students’ maturity and appropriateness in using electronic social networking. • 2 3 4 5 I feel safer and more knowledgeable about the internet after completing the educational session. • 2 3 4 5 I have practiced more responsible and appropriate behavior on the internet after completing the educational session. 1 2 3 4 5

48. Facebook Returning Student Evaluation Please inform us on how often you utilize electronic social networking options such as online groups, message boards, facebook, myspace, etc. 1-Never (0-1 times a month) 3-Often (2-4 times a week) 2-Sometimes (Weekly) 4-Always( Daily) Please answer the following questions on the scale provided. 1- Strongly Disagree, 2- Disagree, 3-No opinion, 4- Agree, 5- Strongly Agree The online tutorial was informative. • 2 3 4 5 The online quiz was comprehensive and covered material learned in the educational session. • 2 3 4 5 I have noticed a change in students’ maturity and appropriateness in using electronic social networking. • 2 3 4 5 I feel safer and more knowledgeable about the internet. • 2 3 4 5 I have practiced more responsible and appropriate behavior on the internet after completing the tutorial. 1 2 3 4 5

49. Facebook Faculty/Staff/Administrator Evaluation In order to effectively answer some of the following questions you must have attended on of the educational orientation sessions. Or you may also view the presentation and material on the DC webpage, www.dc.edu. Please answer the following questions on the scale provided. 1- Strongly Disagree, 2- Disagree, 3-No opinion, 4- Agree, 5- Strongly Agree The online tutorial/educational was informative for students. • 2 3 4 5 The online quiz was comprehensive and covered material learned in the online tutorial/educational. • 2 3 4 5 I feel safer and more knowledgeable about the internet after reviewing the material. • 2 3 4 5 I have practiced more responsible and appropriate behavior on the internet after completing the tutorial. • 2 3 4 5 I have noticed a change in students’ maturity and appropriateness in using electronic social networking. 1 2 3 4 5

50. References Anderson, N. (2006). Google + Facebook + alcohol = trouble. Retrieved February 7, 2006 from Ars Technica, Website: http://arstechnica.com/news.ars/post/20060119-6016.html Bugeja, M.J. (2006). Facing the Facebook. Retrieved February 6,2006 from The Chronicle of Higher Education, Chronicle Careers Website: http://chronicle.com Face Book. (2005, October). The Face Book Terms of Use. Retrieved February 6, 2006 from Web site: http://eiu.facebook.com/terms.php Federal Trade Commission. (2006, February). E-Commerce. Retrieved February 12, 2006 from Web site: http://www.econsumer.gov/english/ Looney, M., & Lyman, P. (2000). Portals in higher education: What are they, and what is their potential? EDUCAUSE review, 35(4), 29-36.