1 / 18

BUS 339 help Minds Online/uophelp.com

For more course tutorials visit<br>www.uophelp.com<br><br><br>BUS 339 Week 1 Discussion 1 What is Marketing Research?<br> <br>BUS 339 Week 1 Discussion 2 Marketing Research Challenges<br> <br>BUS 339 Week 1 Quiz<br> <br>BUS 339 Week 2 Assignment Marketing Information System<br> <br>

Lilium113
Télécharger la présentation

BUS 339 help Minds Online/uophelp.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. BUS 339 help Minds Online/uophelp.com For more course tutorials visit www.uophelp.com

  2. BUS 339 Entire Course For more course tutorials visit www.uophelp.com BUS 339 Week 1 Discussion 1 What is Marketing Research? BUS 339 Week 1 Discussion 2 Marketing Research Challenges BUS 339 Week 1 Quiz BUS 339 Week 2 Assignment Marketing Information System BUS 339 Week 2 Discussion 1 Research Design

  3. BUS 339 Week 1 Discussion 1 What is Marketing Research? For more course tutorials visit www.uophelp.com What is Marketing Research? In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice. Why do you think this research would be useful? Respond to at least two of your classmates’ postings.

  4. BUS 339 Week 1 Discussion 2 Marketing Research Challenges For more course tutorials visit www.uophelp.com Marketing Research Challenges. Read the Marketing Research Association’s Code of Marketing Research Standards. Discuss how some of the practices described in the text violate this code of ethics. Why would a firm violate the code of ethics? Respond to at least two of your classmates’ postings.

  5. BUS 339 Week 1 Quiz For more course tutorials visit www.uophelp.com Firms that collect information and make it available to multiple subscribers are called: Which of the following statements best describes the current state of the marketing research industry? The purpose of marketing research is: The final step in the marketing research process is: Which of the following is the most important in the research process? When defining the problem it is important:

  6. BUS 339 Week 2 Assignment Marketing Information System For more course tutorials visit www.uophelp.com Marketing Information System. Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a minimum of three scholarly sources from the Ashford University Library, in addition to the textbook.

  7. BUS 339 Week 2 Discussion 1 Research Design For more course tutorials visit www.uophelp.com Research Design. Choose one of the three clients in Case 4.1, Memo from a Researcher, at the end of Chapter 4 of your text. State which type of research design is most appropriate for the client and why. Give a specific example of how you would apply your recommended research design and explain why you chose that example. Respond to at least two of your classmates’ postings.

  8. BUS 339 Week 2 Discussion 2 In-house Research versus Publicly Available Research For more course tutorials visit www.uophelp.com In-house Research versus Publicly Available Research. Read the article “How to Use Interesting Research to Help Market Your Business." Describe the difference between conducting original in- house research and using publicly available research. When is it beneficial to conduct in-house research and when is it better to rely on publicly available research? Respond to at least two of your classmates’ posts.

  9. BUS 339 Week 2 Quiz For more course tutorials visit www.uophelp.com Which of the following would be classified as a part of internal secondary data? What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall, what are their attitudes toward the company, and who is the competition?

  10. BUS 339 Week 3 Discussion 1 Research Objectives & Data Analysis For more course tutorials visit www.uophelp.com Research Objectives & Data Analysis. Read the report BLS Spotlight on Statistics: Women at Work on the Bureau of Labor Statistics site. Find an example of each of the four research objectives listed in Table 11.1 at the beginning of Chapter 11 in your text. You should support your answer using the description of data analysis that is appropriate to each type of research, but you do not need to show the precise form of statistical analysis that was used to prepare the data. Respond to at least two of your classmates’ postings.

  11. BUS 339 Week 3 Discussion 2 Samples & Sampling For more course tutorials visit www.uophelp.com Samples & Sampling. After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’s American FactFinder. How could the sampling process lead to a bias or error in your data if you sampled this population? Respond to at least two of your classmates’ postings.

  12. BUS 339 Week 3 Quiz For more course tutorials visit www.uophelp.com Samples & Sampling. After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’s American FactFinder. How could the sampling process lead to a bias or error in your data if you sampled this population? Respond to at least two of your classmates’ postings.

  13. BUS 339 Week 4 Discussion 1 Statistics For more course tutorials visit www.uophelp.com Statistics. In the video, Lies, Damned Lies and Statistics, Sebastian Wernicke did a tongue-in-cheek analysis of how to design a great presentation. Rather than be humorous, suggest some statistical analysis that you think would give good advice on how to be a better presenter. Use the techniques from chapters 12- 14 and the variables of your choice to think of at least two research questions that would be helpful. Describe how you would analyze the results. Respond to at least two of your classmates’ postings.

  14. BUS 339 Week 4 Discussion 2 For more course tutorials visit www.uophelp.com You have been asked to come up with a new ad campaign for a national pizza chain. You would like to target both young adults and families with children, but you don’t have the budget for two separate campaigns. What are some variables that you could measure and how would you analyze them to determine how these two groups are alike or different to decide what features you want to emphasize in your campaign?

  15. BUS 339 Week 4 Quiz For more course tutorials visit www.uophelp.com If we were to graph two variables, let's say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is:

  16. BUS 339 Week 5 Discussion 1 Report Writing For more course tutorials visit www.uophelp.com Report Writing. What is the function of the “limitations” section of a marketing research report? What limitations exist in the marketing research project you designed for your Final Paper? Respond to at least two of your classmates.

  17. BUS 339 Week 5 Discussion 2 International Topics in Marketing Research For more course tutorials visit www.uophelp.com International Topics in Marketing Research. Review the web sites of at least three of the marketing research firms listed in Table 2.1 near the beginning of Chapter 2 in your text. What international topics and issues are they discussing? Respond to at least two of your classmates’ postings.

  18. BUS 339 help Minds Online/uophelp.com For more course tutorials visit www.uophelp.com

More Related