BOOKS The Publishing Industry
OTHER (not so recent) Trends • Harry Potter
Trends • “The Oprah Effect”
History of Books • Papyrus Egypt, 2400 B.C. -made from reeds
China: bamboo strips (1600 BC)
History of Books • Parchment- treated animal skin, 300 BC
History of Books • Vellum- the term for high quality parchment • Smooth • durable
History of Books • Codex - protomodern book form, 2nd-3rd century A.D.
History of Books • Paper: 13th century (cheaper than vellum…)
Middle Ages, 400-1500 A.D. Illuminated manuscripts Manuscript Culture
PRINTING • China: movable type, 1000 AD • Koreans: 1400 AD
1453-56 Printing press with movable type The Gutenberg Revolution
The Gutenberg Revolution • Social transformations - information spreads beyond localities • People see themselves as individuals -- not solely dependent upon leaders and families • Can challenge traditional wisdom
Books in the U.S. • 1830s - machine-made paper • Cloth rather than leather covers • mid-1800s: paperback books • 1860s - paperback dime novels • Also known as pulpfiction
Advances in Printing • Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard.
Advances in Printing • Offset lithography: Books printed from photographic plates rather than metal casts.
Types of Books • Trade Books - for general readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound. • Is the largest segment in sales ($). COLLEEN?
Types of Books • Professional Books- Target occupational groups, not general public. Law, business, medicine, technical-scientific.
Types of Books • Textbooks - • El-hi • influence of Texas and California • College • Average cost $72.83. • Average student spends $832 a year on textbooks and supplies.
Think-Pair-Share • how much money did you spend this semester on textbooks? • which books cost the most money? • if you returned any books last semester, how much $$ did you get back? • what choices are available at your university or college for purchasing textbooks?
Media & Culture • $78.95 Authors: • Richard Campbell: 9.00 • Bettina Fabos: 75 cents • Chris Martin: 75 cents TOTAL: $10.50
Publisher (Bedford/St. Martins) • Paper, printing, editorial: $20.50 • General Administrative costs: $7 • Marketing costs: $10.50 • Pre-tax income: $4.90 TOTAL: $42.90 • Freight Expense: TOTAL: $1
College Bookstore • Personnel: $8.90 • Operations: $8.1 • Pre-tax income: $7.55 TOTAL: $24.55
Types of Books • Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit) • Religious books - most popular book of all-time?
Types of Books • Reference Books • University Press Books
Types of Books • Reference Books • University Press Books • Wrong Turn