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Marketing communication mix

The PGDM Marketing Management course focuses on diverse ideas of business models, methods, and new approaches that adapt to meet the wants and needs of consumers.<br>With PGDM Marketing Management course learn leadership, technical, organizational , communication and creative skills.

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Marketing communication mix

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  1. MIT School of Distance Education Marketing Communication Mix

  2. M Marketing arketing C Communication ommunication M Mix ix • The communication mix refers to a specific method used to promote the company or its products or services to targeted customers. • The communication mix involves all the tools used to communicate with your customers or potential customers. This could be done through advertising, social media, product packaging, direct marketing, etc.

  3. The 4 Ps of Marketing • The 4 Ps of “Marketing Mix” comprise four key elements – Product, Price, Place and Promotion- and they are used to market a product or service. • Successful marketers and businesses typically consider the four Ps when creating marketing plans and strategies to market to their target audience effectively. • The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” methodologies marketers use to achieve their marketing objectives. or the combined tools and

  4. 4 Ps explained • Product Product – Creating a marketing campaign starts with understanding the product itself. Who needs it, and why? Marketer defines the product and its qualities and introduces it to the consumer. The product type also dictates how much it will cost, where it should be placed and how it should be promoted. • Price Price - Price is the amount consumers will be willing to pay for a product. Marketers must link the price to the product's real and perceived value to pay for a product. In some cases, business decision- makers may raise the price of a product to give it the appearance of luxury or exclusivity. Or, they may lower the price so more consumers will try it. • Place Place - It considers where the product should be available in brick-and-mortar stores and online and how it will be displayed. The term placement also refers to advertising the product in suitable media to get the attention of target consumers. • Promotion Promotion - Promotion encompasses advertising, public relations, and the overall media strategy for introducing a product. Later, the 3 Ps were added, i.e. People, Packaging and Process. To develop the marketing mix, the companies consider how each Ps affects the rest to create a unified brand experience for their consumers.

  5. It is essential for a Marketing Management professional to learn how to manage Marketing Communication Mix for there organizational growth. The PGDM Marketing Management course focuses on diverse ideas of business models, methods, and new approaches that adapt to meet the wants and needs of consumers. With PGDM Marketing Management course learn leadership, technical, organizational , communication and creative skills.

  6. Why MITSDE ? • Develop analytical skills to forecast market movement, competitor strategies and growth rate • Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix • Evaluate and strategize according to the ethical and environmental scenario • Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges • Learn the tools and techniques of Digital Marketing

  7. Potential Careers Opportunities : • Marketing Manager • Market Research Manager • Business Development Manager • Product Promotion • Brand Manager • Market Research Analyst • Advertising Manager • Product Marketing Manager

  8. About US MIT School of Distance Education is one of the largest distance learning center in India. We offer various Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing, Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our students.

  9. Advantage of learning with MITSDE o Self-paced learning o Regularly updated syllabus o Live webinars and doubt solving sessions o Industry-relevant course offerings o Quick and highly-responsive student support o Courses taught by Industry Experts o Affordable courses o Dedicated student support team o No cost EMI options

  10. Placement Record at MITSDE MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career Counseling. Our Student Placement :

  11. Placement Record at MITSDE

  12. Contact Us Address: Email ID: admissions@mitsde.com MIT Alandi Campus, Pune Moshi-Alandi Road, Alandi-412105,Pune Maharashtra (India) Website: www.mitsde.com Phone: 9112 9112- -207 207- -207 207 / 9028 / 9028- -258 258- -800 800

  13. Thank you

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