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Are Wholesome Menus Diminishing the Fast Food Industry Advancement?

Are Wholesome Menus Diminishing the Fast Food Industry Advancement?

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Are Wholesome Menus Diminishing the Fast Food Industry Advancement?

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  1. Are Wholesome Menus Diminishing the Fast Food Industry Advancement? Barrett Wills - Agribusiness - University of Georgia Brittany Lacy - Agribusiness - University of Georgia Warren Clemens - Agribusiness - University of Georgia

  2. Problem Statement • Total Revenue- McDonald’s vs. Panera • Menu- Healthy Options vs. Value Meal • Growth- Increases and Decreases

  3. The Issue • Households- “Home Cooking” vs. Eating Out • Convenience vs. Health- Time is money, money is time • Transition- cheap and easy to cheap and healthy

  4. Percent Total Revenue Per Restaurant for the Years 1997-2006 in the US for McDonald’s and Panera Bread Company

  5. Total Calories in Menu Items for McDonald’s and Panera Bread Company

  6. Percentage revenue per capita per restaurant has increased for McDonald’s since the addition of a healthier menu, whereas percentage revenue per capita per restaurant for Panera Bread, which has a healthy menu, has remained constant.

  7. Hypothesis Explanation • McDonald’s % revenue per capita per restaurant has increased • Country has become more health conscious • Panera Bread % revenue per capita per restaurant remains constant

  8. T-Test Results • T-stat : -1.55916 • T-critical value: 2.30601 • Test fails to reject null hypothesis

  9. T-Test Results • T-stat: -2.75887 • T-critical value: 2.30601 • Fail to reject null hypothesis

  10. Since McDonald’s introduced healthy options to its menu in 2002, they have provided several heath conscious items to compete with healthy restaurants such as Panera Bread Company. Hypothesis Explanation More competitive markets Is Panera Bread Company really Healthier

  11. T-Test Results • Fail to reject null hypothesis • Lower mean value for Panera Bread • T-stat -.12327 • T-critical 2.22814

  12. In Conclusion… • The healthier choice?- McDonald’s?- Panera? • Actually…- Revenue- Costs

  13. Advisement Perception vs. Reality