GDPR Providing Data-Driven Marketing Strategies

1. GDPR Providing Data-Driven Marketing Strategies Defining GDPR The General Data Protection regulation is the digital privacy regulation, which will be introducing a comprehensive privacy legislation in EU into a principle set of regulation that will protect the privacy of the users. How Will GDPR Impact Marketing? General Data Protection Regulation (GDPR) will soon be in effect from 25th May 2018 and will give firms a year to comply with EU regulation. While industries have contradictory views about it, a huge section of people consider EU GDPR as a gift to the marketing world. The regulation opens up great opportunities for companies to make their marketing strategies more personal and effective. Let’s learn how it will change the marketing world for better.

2. [Pull Stats] “Only 36% of marketers are aware of GDPR, out of which 15% are at the risk of GDPR non-compliance.” 1.Personalized Marketing It is quite evident that personalized approach is the key to digital marketing. Therefore, it is imperative to ensure that your data is updated, accurate, and organized, which is generally the primary step towards GDPR compliance. This well-structured data helps the companies to understand their targeted audience more efficiently and present them with personalized services and offers. GDPR 2018 regulation is not merely to protect the data of the people, but it will also be helpful in building trust and confidence in them which will turn out to be fruitful in the marketing process. 2. GDPR regulations have provided a huge scope to develop marketing in the organization. Marketers need to accept the challenges of GDPR assessment and strive to develop a culture that adheres to ICO’s privacy demanded. This would, in turn, adumbrate the importance of organized marketing strategies amongst the upper management and augment the functioning of the organization. Putting Marketers on the Front Foot

3. 3. GDPR regulation allows a brand to have an open communication with the clients thus allowing them to provide relevant information to the marketers. This, in turn, ensures that the data that companies have is accurate and beneficial for their marketing process. With this targeted communication, only potential prospects will be present in your database who can be potentially turn out to be valuable leads. This way they can ensure maximum return on their small investments, rather than running around to chase audience from different directions without a proper data analysis. Valuable Future Prospects 4. With EU data protection regulation, marketers can take the guesswork out of their marketing strategies and focus on collecting relevant data. While a noteworthy 92% of the marketers view organized data analysis as their priority, only 8% of them are working to personalize the customer communications. This makes GDPR a vital source to get all the marketers back on the right track and help them analyze their data and formulate an effective plan that targets their niche-specific audience. Marketing that is Driven by Intellectual Data While the complexity of the GDPR regulation can be overwhelming to the marketers, there is a scope of wide opportunity to transform the marketing outlook of firms and make it compatible with the future of digital marketing. Therefore, rather than fearing away from it,

4. companies should try to comprehend the in’s and out’s of it in order to formulate a data- driven marketing strategy for their companies.