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Comfort & Boost Retention: How Consumer Insights Reshaped Customer Loyalty

Explore how a global innerwear brand transformed its design and customer experience by harnessing deep product market research. This presentation reveals how in-depth interviews, behavioral insights, and consumer-driven innovation led to improved comfort, increased sales, stronger brand reputation, and higher retention. Walk through the methodology, key findings, and actionable next-steps for applying these learnings to your brand.<br><br>https://www.netscribes.com/case-studies/redefine-comfort-retain-your-customers

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Comfort & Boost Retention: How Consumer Insights Reshaped Customer Loyalty

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Presentation Transcript

  1. Anapparel brandfacedrising customercomplaints Netscribesdecodedthe discomfortwithproductresearch

  2. Fabric,fit,and designtested pre-and post-use 1 3 2 240 in-depth interviews acrossAPAC Insightsguided product improvements inrealtime Netscribesputthe producttothetest

  3. 10% 5% 15% increasein customer retention riseinsalesof updated innerwear improvementin satisfaction scores

  4. Readourcasestudy toknowmore.

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