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Keynote at the University of Bergamo.
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Leadingwith FlexibleTargets BeyondBudgeting: HowCreatethe PerformanceRevolution Bergamo,09.11.2010 NielsPflaeging BBTNAssociate&PresidenteMetaManagementGroup Econique–DiálogoCFO 18/19deMayo2009 [ NielsPflaeging ] BetaCodexNetworkwwwbetacodex.org
90% 90% PeterDrucker
Industrialageends: ”Supplieshavethepower“, Evolutionofmassmarkets: Taylorismasthesuperiormodel Knowledgeeconomyadvances: ”Customershavethepower“, strongcompetition,individualizeddemand: decentralizedandadaptivemodelissuperior! high Now,allthesefactors areequallyimportant! Here,onlyefficiency mattered,really! 1. Discontinuouschange 2. Shortlifecycles 3. Constantpressureonprices 4. Lessloyalcustomers 5. Choosyemployees 6. Transparency, societalpressure Highfinancial expectations Competitive successfactors (CSF) -Fastresponse -Innovation -Operationalexcellence -Customerintimacy -Greatplacetowork - Effective governance - Sustainedsuperior valuecreation/fin.perf. Characteristics Dynamics and complexity Characteristics • Incrementalchange • Longlifecycles • Stableprices • Loyalcustomers • Choosyemployers • „Managed“results low 1890 1980 1990 2000 2010 2030 2020 Mostorganizationsstilluseamanagementmodelthatwasdesigned forefficiency,whiletheproblemtodayiscomplexity. ©BBTN–Allrightsreserved 4
“commandandcontrol“ • Toocentralized • Tooinward-looking • Toolittlecustomer-oriented • Toobureaucratic • Toomuchfocusedoncontrol • Toofunctionallydivided • Tooslowandtime- consuming • Toode-motivating • … ©BBTN–Allrightsreserved 7
Periphery Command Center Decision Information Centralistcommandand control“collapses“in increasinglycomplex environments Impulse Reaction Source:GerhardWohland ©BBTN–Allrightsreserved 9
Onecannottalksensiblyaboutleadership,orpeople management,nordesigndecentmanagementprocesses, unlessweclarifybeforehandourbeliefswithregardstowhat peopleinorganizationsarelike. Wehavetoarriveatasharedunderstandingofhuman natureandoftheconsequencesofthatforourorganizations. Leadership e obiettivi flessibili ©BBTN–Allrightsreserved 11
vs. Theory TheoryY Y Theory TheoryX X vs. DouglasMcGregor
TheoryX TheoryY Attitude Peopledislikework,finditboring, andwillavoiditiftheycan. Peopleneedtoworkandwanttotake aninterestinit.Underrightconditions, theycanenjoyit. Direction Peoplewilldirectthemselves towardsatargetthattheyaccept. Peoplemustbeforcedorbribed tomaketherighteffort. Responsibility Peoplewouldratherbedirectedthan acceptresponsibility,whichtheyavoid. Peoplewillseekandaccept responsibility,undertheright conditions. Motivation Peoplearemotivatedmainly bymoneyandfearsabouttheirjob security. Undertherightconditions,peopleare motivatedbythedesiretorealizetheir ownpotential. Creativity Creativityandingenuityarewidely distributed andgrosslyunderused. Mostpeoplehavelittlecreativity- exceptwhenitcomestogetting roundrules. Source:citedfromDouglasMcGregor,‘TheHumanSideofEnterprise’,1960 ©BBTN–Allrightsreserved 13
BeyondBudgeting (1998-2002) Beyondcommandandcontrol (2003-2007) Beyondincrementalchange (2008-) ©BBTN–Allrightsreserved 19
Sciences: Thoughtleaders (selected) Practice: Industryleaders (selected) StaffordBeer MargarethWheatley NiklasLuhmann W.EdwardsDeming KevinKelly RossAshby JosephBragdon … DouglasMcGregor ChrisArgyris JeffreyPfeffer ReinhardSprenger StephenCovey HowardGardner ViktorFrankl … Complexity theories Industry Social sciencesand HR Retail PeterDrucker TomPeters CharlesHandy JohnKotter PeterSenge ThomasDavenport PeterBlock … Leadership& change Services Strategy& Performance management Governments &NGOs HenryMintzberg GaryHamel JeremyHope MichaelHammer ThomasJohnson CharlesHorngren … ©BBTN–Allrightsreserved 21
Industry Retail Services Governments. &NGOs ©BBTN–Allrightsreserved 22
TheBetaCodex:The12newlawsofLeadership §1Freedomtoact §2Responsibility §3Governance §4PerformanceclimateResultculture §5Success §6Transparency §7Orientation §8Recognition §9Mentalpresence §10Decision-making §11Resourceusage §12Coordination ConnectednessnotDependency Cells Leadership notDepartments notManagement notDutyfulfillment notMaximization Fit IntelligenceflownotPoweraccumulation RelativeTargetsnotTop-downprescription Sharing notIncentives Preparedness notPlanning Consequence notBureaucracy Purpose-drivennotStatus-oriented MarketdynamicsnotCommands ©BBTN–Allrightsreserved 23
Traditionalmodel(supports efficiency) Newmodel(supports complexity) Centralized hierarchy, “command andcontrol” Decentralized network, “sense andrespond“ Theoldmodelisnot alignedwithtoday’s Criticalsuccessfactorsand itdoesnotsupport‘TheoryY’. >Weneedanew modeltocopewith complexity >Wemustchange thewholemodel! Relative performance contracts strategy Fixed performance contracts Dynamic coordination Fixedprocesses Dynamic processes control ©BBTN–Allrightsreserved 24
TheBetaCodex: Thinkingandworking onthemodel, inthemodel. not 25
Sustainingand deepeningofthe decentralizedmodel, throughgenerations Integration phase Evolution withinthedecentralized model (cultureof empowermentandtrust) Transformation throughradical decentralizationof decision-making Differentiation phase Stagnation withinthetayloristicmodel Lowdegreeofdecentralization/ empowerment Bureaucratization throughgrowinghierarchy andfunctionaldifferentiation Pioneering phase Highdegreeofdecentralization/ empowerment Severaldecadesold Foundation Timescale:organization'sage
• Consistentlysuccessful,formorethan40years • “MostinnovativecompanyintheU.S.“ (FastCompany) • Forthe8thyearinarowamongthe100bestemployersinthe U.S. (“Fortune“–bestmedium-sizedemployer). BestemployerinEnglandforthethirdconsecutiveyear. AmongthebestcompaniestoworkforintheEUandGermany. • Allemployeesparticipateinthefirm´ssuccessandbecome “virtual“shareholders. • Nojobtitles.Littlehierarchy. Nojobdescriptions-instead:“jobsculpting“. • Highlyempoweredteams.“Temporaryleadership“ • “Since1958,Gorehasavoidedtraditionalhierarchy.Instead,wehavepracticeda team-basedenvironmentthatstimulatespersonalinitiative,innovationand communcationbetweenallourAssociates.” • “Thefundamentalbeliefinthepeopleinourorganzation andintheirabilitycontinuestobethekeytooursuccess.“ ©BBTN–Allrightsreserved 29
Apertura 30 ©BBTN–Allrightsreserved 30
Apertura 31 ©BBTN–Allrightsreserved 31
FixedTargets–the“bluepill“! Target:absoluteROCEin% (here:15%) Actual Target Relative,self-adjustingtargets Target:relativeROCEin% (toMarket) Plan comparison: Market-Actual comparison Plan-Actual Most important competitor (28%) Target:„ROCE in%better thanmarket average” Market (25%) Actual (21%) Plan (15%) [expected market Ø: 13%] market Ø] [independent from expected • Interpretationwithinactual-actualcomparison: Performancewas4percentagepointsbelow competition!>negativeinterpretation • Absoluteassumptionsatthemomentofplanningdon´t • Interpretationwithintheplan-actual-comparison: Planwasoutperformedby6percentagepoints> positiveinterpretation • BetterROCEofthemarketaverageandthemost importantcompetitorremainunnoticed! matter. • Targetsalwaysremainupdatedandrelevant! Apertura 32 ©BBTN–Allrightsreserved 32
Bonus limit Bonus hurdle Variable area “Ceiling” Commonpractice: „Payforperformance“ compensation profilewithfixed performancecontract: Createsmaniuplation incentiveinanysituation! Reduction incentive:Lower resultevenmore Maximization incentive:Anticipate results Reductionincentive: postponeresultsto nextperiod Salary/ bonus Basesalary 80% oftarget 100%: target 120% oftarget Performanceas% oftargetrealization Abettermodel:Result orientedcompensation profilewithrelative performance contracts: Noincentiveto manipulation. Linearcompensationcurvewithoutbreaks: variablecompensationbecomes decoupledfromtargets Salary/ bonus Freefrom incentivetomanipulate Actual result#1 Actual result#2 Actual result#3 Performancein relativeevaluation Source: Michael Jensen ©BBTN–Allrightsreserved 34
1verysimpleprinciple: Alwaysdisconnectcompensationfromtargets. Always. ©BBTN–Allrightsreserved 35
Pay-for-performanceisanoutgrowthofbehaviorism,whichis focusedonindividualorganisms,notsystems-and,truetoitsname, looksonlyatbehaviors,notatreasonsandmotivesandthepeoplewho havethem. ItellFortune500executives (oratleastthosefoolishenoughtoaskme) thatthebestformulaforcompensationisthis:Paypeoplewell,paythem fairly,andthendoeverythingpossibletohelpthemforgetaboutmoney. Howshouldwerewardourstaff?Notatall!Theyarenotourpets. Paythemwell,respectandtrustthem,freethemfromdisturbance, providethemwithallavailableinformationandsupporttoperform onthehighestpossiblelevel. Alfie Kohn, Sociologist 1. Paypeoplewell 2. Paypeoplefairly 3. Andthendoeverythingpossibletotakemoneyoffpeoplesminds! Allpay-for-performanceplansviolatethatlastprecept! ©BBTN–Allrightsreserved 36
1verysimpleprinciple: Neverusebonusesandincentives. Applyprofitsharingand/orshareholdingconcepts forcommunity. ©BBTN–Allrightsreserved 37
Companies. Don´t Need.Period. Planning. Apertura EineKonsequenzausdemKodex. 39
“Fixed”performancecontract Strategy • Period • Targets [Fixed] [Fixed] Strategic learningcycle • Compensation • Plan • Resources • Coordination • Control • Agreedthrough [Fixed] Annualplan Fixed Performance Contract [Fixed] [Fixed] Budget [Fixed] [Fixed] Management controlcycle [Negotiation] • Signedby: [Manager/Director] Control Apertura Tayloristicmanagementworkslikethis:Ascentralistic-burocratichierarchies, heldtogetherthrougharegimeoffixedperformancecontracts! Source: BBRT 41 41 ©BBTN–Allrightsreserved 41
Apertura 42 ©BBTN–Allrightsreserved 42
Themostimportantobjective withinHandelsbankenGroup: “HigherReturn on Equitythanthe averageofcomparablebanksinthe NordicregionandEurope.” Maderealthrough: • Radicaldecentralization,whichin turnleadsto… • Bestcustomerservice • Lowestcost AlexanderVDokukin Consistently–overaperiodof30years–oneofthemostsuccessfulbanksinEurope, measuredbyalmostallkeyperformanceindicators (e.g.ROE,TSR,EPS,Cost/Income,customersatisfaction,…) Apertura ROE=ReturnonEquity,TSR=TotalShareholderReturn,EPS=Earningspershare 43 ©BBTN–Allrightsreserved 43
Customers Principles Customerintimacy Alargenetworkofself-managed teamswithfullresponsibilityfor customerresults 600branchmanagers (ProfitCenters) Freedomandcapabilitytoact “Winning“culture,combined withthefreedom andabilitytoact 12regional managers (InvestCenters) Fast,open information systems Governanceandtransparency Frameworkfordecisionmaking withclearvalues,limitsand relativetargets,plus transparency CEO, productfirms, treasury,ITetc. Apertura Leadstomaximumcustomersatisfaction! Source: BBRT 44 ©BBTN–Allrightsreserved 44
Strategic „cascade” Banktobank Return on Equity (RoE) Regiontoregion Return on Assets(RoA)etc. Principles 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. BankD BankJ BankI BankB BankE BankF BankC BankH BankG BankA 31% 24% 20% 18% 15% 13% 12% 10% 8% (2%) Branchtobranch Cost/income ratio etc. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. RegionA RegionC RegionH RegionB RegionF RegionE RegionJ RegionI RegionG RegionD 38% 27% 20% 17% 15% 12% 10% 7% 6% (5%) Relativetargetsandrelative compensation 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. BranchJ28% BranchD32% BranchE37% BranchA39% BranchI41% BranchF45% BranchC54% BranchG65% BranchH72% BranchB87% Continuouspreparation/ socialcontrol “Ondemand“flowof resources/ dynamiccoordination Apertura Result & value contribution Leadstolowestoperationalcost! 45 ©BBTN–Allrightsreserved 45
Headquarters/ Region Branchesacquireresources throughinternalmarkets Resources (IT,HRetc.) Customer demand Branch Branchesaloneare responsibleforefficient useofresources Branchesdecide overnecessary resourcelevels Branches observe customer demand Apertura Leadstoeradicatingandavoidingwaste! Source: BBRT 46 ©BBTN–Allrightsreserved 46
Bettertoinvestin 6.Sustainablevalue– Beatspeergroupeveryyear onROEandcost-to-income ratio;highesttotal shareholderreturninsector; devolvedadaptive organizationiskeydriverof success. Betterforsociety 5.Ethical&socialstandards– Supportthelongterminterestsof thebankandsociety. Bettertodobusinesswith 4.Customerintimacy–Highest (independent) customersatisfaction scoresinsectoryear-after-year; lowestcustomercomplaints; monitorscustomeracquisitions/ defections. 3.Operationalexcellence– LowestcostsofanybankinEurope; lowestbaddebts;costreduction culture;flatorganization (halfa headofficepersonperbranch versusfiveforrivals);internal marketexertsconstantpressureon centralservices. 2.Innovation–SHBvotedjoint bestInternetbankinEuropein 2000;anycompetitiveproductsand solutionsarefedbackfrom branchestoproductdevelopment. Bettertoworkfor 1.Bestpeople–SHBisfirst choicefinancialservices companyinSwedenfor graduates;employee turnoverislowestinsector; challenge,personal responsibilityandfreedomto runtheirpartofthe business;group-wideprofit sharingscheme. Apertura TextrelatestoSvenskaHandelsbanken 47 ©BBTN–Allrightsreserved 47
What waiting for? arewe
“Idon´tknowifitispossible. WhatIknow:Itisnecessary.“ Tom Peters Todaywealreadyknowforsureitispossible. Andwehavealsolearnedhowitcanbedone. ©BBTN–Allrightsreserved 50