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Operational Improvements for your eBay business. 1801 Maple Ave. Evanston, IL 60202 312.635.0269 www.channelvelocity.com. eBay Businesses. Things we learn along the way. At first, eBay was really easy We grew really fast Then competitors found us or we found them Margins decreased
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Operational Improvements for your eBay business 1801 Maple Ave. Evanston, IL 60202 312.635.0269www.channelvelocity.com
eBay Businesses • Things we learn along the way. • At first, eBay was really easy • We grew really fast • Then competitors found us or we found them • Margins decreased • We couldn’t scale • We started wondering how we were supposed to make money at this • The good news is that you can overcome these issues! ChannelVelocity, Inc. Proprietary & Confidential, © 2005
Operational Efficiency • Operational Efficiency – The key to building a lasting business on eBay • Scaling your business on eBay is challenging • You can push your prices to some degree, the market determines price for the most part • This requires that you be more efficient than your competitors • If you have the lowest cost to handle a product, all things being equal, you’ll outlast your competitor ChannelVelocity, Inc. Proprietary & Confidential, © 2005
What are the components of an eBay operation? ChannelVelocity, Inc. Proprietary & Confidential, © 2005
Success Story ChannelVelocity, Inc. Proprietary & Confidential, © 2005
Where can I make improvements • First Start with Process • Before you begin to think about improving you capabilities, think about improving your understanding of your operational process • Look at areas that cause the most pain • Does listing take too long? • Is shipping too difficult and time consuming? • Are you matching payments all the time? ChannelVelocity, Inc. Proprietary & Confidential, © 2005
Efficient operations spend far less money • Payroll can be your biggest expense outside of products • Every minute extra per product costs your company valuable margin • Employee mistakes don’t just cost time, they create returns which cost far more time and trouble • Find the bottlenecks and identify the cause • Determine if there is a simple way to work around it • Determine the cost of the problem • Attach a value to solving it ChannelVelocity, Inc. Proprietary & Confidential, © 2005
Implementing operational Improvements • Solutions • Document your process • Find the bottlenecks • Implement a repeatable process • Train employees (documentation and knowledge transfer) • Misconceptions • Software is a silver bullet • Getting bigger will increase profits since size means scalability ChannelVelocity, Inc. Proprietary & Confidential, © 2005
1801 Maple Ave. Evanston, IL 60202 312.635.0269www.channelvelocity.com