Questions • What service does eBay provide? What role do customers have in providing this service? • How effective is eBay in managing customer behavior? What would you recommend they do differently? • How successful is eBay? Who do you consider its competition? What are the key threats going forward? • How should they manage corporate involvement? What are the risks associated with your suggestion and how do you recommend they be mitigated? • If you have experienced eBay auctions first-hand, recall your motivation for participating and evaluation of the experience. If not, try out www.ebay.com. How do you, as a new user, feel about the site content and navigation? • Increasingly, businesses are indicating a desire to create a community around their products and services. What is the motivation for building a community? How is it built? When is it desirable? What are the risks?