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WXII12 2009 Information

WXII12.com 2009 Information Internet is Hugely Popular and Still Growing Online Usage is Increasing Internet growing faster than US population 2.3 CAGR vs 1.1 CAGR in the next 5 years Source: JupiterResearch Internet Population Model, 3/07 (US only) © 2007 JupiterResearch, LLC

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WXII12 2009 Information

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  1. WXII12.com 2009 Information

  2. Internet is Hugely Popular and Still Growing Online Usage is Increasing Internet growing faster than US population2.3 CAGR vs 1.1 CAGR in the next 5 years Source: JupiterResearch Internet Population Model, 3/07 (US only) © 2007 JupiterResearch, LLC Over 217 Million People in the U.S. 2007: 74% of US households 242 million by 2012

  3. Gathering Information Is Top Online Activity (% of time) • Content 42.7% • Communications (email, chat) 28.7% • Commerce (actual buying) 16.1% • Community 7.5% • Search 5.0% Source: Internet Activity Index (IAI), January 2008, OPA and Nielsen Online

  4. What Kind of Information? • 64% Product/Service Research • 59% Local Information • 49% Daily News • 37% Online Newspaper • 26% Health Sites • 25% Playing Games • 19% Downloading Music • 13% Car Sites • 9% Financial Sites/Investing Source: JupiterResearch/Ipsos-Insight Individual User Survey (7/06)(US only) How many people do this locally…

  5. Local Information Comes from Local Sites 88.6 Million People Go to LocalSites for Content Audience using site for content. MediaMetrix 2007, comScore Network.

  6. Big Sites Redirect to Local Sites

  7. Local Internet For Daily News 59% LocalInformation 49% Daily News 64% Product & Service Research Weather, Politics Most Important Source of Info in My Community Local television news sites Local information sites Newspaper sites Weather sites Broadcast network news sites News on search engines Cable news sites Source: Frank N. Magid Associates, Inc. Local Television Advertising Effectiveness Study

  8. Local News Context Strengthens Brand Impression The ads on this type of site keep me in the know with regard to products/services in the local marketplace I can trust products/ services advertised on this type of site Local television news sites Local television news sites Newspaper sites Newspaper sites Broadcast network news sites Local information sites Local information sites TRUST Weather sites Broadcast network news sites INFLUENCE News on search engines Cable news sites Cable news sites News on search engines Weather sites I have purchased a product/service as a result of an ad on this site Products/services advertised on this type of site are meant for people like me Local television news sites Local television news sites Local information sites Local information sites Newspaper sites Cable news sites Broadcast network news sites Broadcast network news sites News on search engines Newspaper sites Cable news sites News on search engines IMPACT RELEVANCE Weather sites Weather sites

  9. Local Online Advertising is Growing • $13.01 billion in 2012 • (forecast) • $9.89 billion in 2008 • (forecast) • $7.63 billion in 2007 • $5.86 billion in 2006 • $4.81 billion 2005 • $2.69 billion in 2004 • $2.07 billion in 2003 Can you afford to wait much longer? Sources: 2008 Borrell Associates

  10. Online UsageDrives Offline Sales Retail Sales Source: Jupiter Research, Internet Retail Offline Influence Model, 12/07

  11. T.V. Even More Effective with Online 39 % Online Publishers Association Media Mix Study 2002

  12. Television and Internet Complimentary Source: Online Publishers Association

  13. Simultaneous Use • 78 % Have Gone Online While Watching TV • 35 % Often or Always Doing What? • 62 % Related Content • 25 % Content Specific to Programming • 40% Products/services • 39% Related Up Coming Events About the survey: Harris Interactive fielded the online survey on behalf of blinkx Feb. 13-18, 2008 among nationwide cross-sections of 2,471 adults age 18+ in the United States and 2,228 adults aged 16+ in Great Britain. Both sets of data were weighted to be representative of the population of online adults in each country.

  14. WXII12.comis where the Triad turns to for up-to-the-minute reporting on News, Weather, Sports, Entertainment, Health and much more! • WXII’s regional news and information Web site is updated 24 hours a day, 7 days a week. On-air promotion drives viewers to WXII12.com. • 6.2 Million Average Page Views Per Month • 417,000 Average Unique Users Per Month • Average Visit Time: 6 Minutes • In addition, WXII12.com is available on cell phones. It currently receives an average of 70,000 page views per month and continues to growth each month. Source: WebTrends, WXII12.com – 01/1/08 – 12/31/08 Crisp Wireless: 3/18/09

  15. WXII12.com #1 Local Web site in the Triad! Greensboro/Winston Salem/High Point Source: comScore avg Jan-Dec 08

  16. Profile of the WXII12.com Visitor • 41% Male and 59% Female • Median Age is 43 • Median Household Income is $60,000 • 67.5% are College Educated • 85% are Home Owners • 70% log on to WXII12.com from 7am to 5 pm Monday - Friday Source: The Media Audit: Oct-Nov 2008 Webtrends 2008

  17. Average Monthly Unique Site Visitors Year to Year Comparisons Source: WebTrends 2006- 2008

  18. Average Monthly Site Page Views Year to Year Comparisons Source: WebTrends 2006- 2008

  19. Average Monthly Site Video Streams Year to Year Comparisons Source: WebTrends 2006-2008

  20. Yearly E-Mail Unique Subscribers Year to Year Comparison Source: IB Internal Data 2007-2008.

  21. Standard Advertising Opportunities 728x90 Leaderboard Large Format IAB Ad Units provide strong branding, visibility and creative opportunities on the Home page and each Content Channel’s main page throughout the Web site. The three major IAB Ad Units include: Leaderboard: 728x90 Display: 300x250 Skyscraper: 160x600 160x600 Sky-scraper 300x250 Display

  22. Section/Story Page Sponsorships Section and Story Page Sponsorships signify sponsorship of an entire section. Section and Story Page Sponsorship Ads appear in prominent locations above the fold on the main section page and can be placed in any editorial section of the site (i.e. News, Entertainment, Health, etc.) Logo Brick Ad

  23. Flash Video Ads (WebVision) This new video revolution allows you to create a look-live message that literally jumps off the page. Like television in the office, this format delivers the site, sound, motion and emotion that your customers have never before seen on their computer screens. WEBVISION VIDEO: Production and placement of your :10 - :30 second video that will automatically play upon viewers entering specific sections.

  24. Pre-roll Video :15Pre-Roll Video Ads run before video content and includes a 300x250 Display ad that runs as a companion to the video, remaining on the page until a new video is selected. Pre-Roll Video Ads can run in front of all video categories such as News, Sports, Entertainment 300x250 WXII video features the latest local and national news. Viewers can browse video to create their own playlists, search for the video they want to see and review the most popular videos on WXII12.com in full-screen mode.

  25. Content Integration Module The Content Integration Module (CIM) integrates your content into the site by using the standard look and feel of WXII12.com. Standard placements are above and below the Skyscraper Ad in various sections of WXII12.com.

  26. Title-bar Drop Down Ads Expanded Ad: Title-bar Drop Down Ads are placed on the News Headlines title-bar on the top right side of the Home page and expand automatically when a user first visits the page. They appear for 10 seconds, leaving a Title-bar Logo ad once the ad is finished running. Title-bar Ad:

  27. Floating Rich Media Floating Rich Media Ads float over the page content, cutting through standard Web ads and immediately engage the visitor. The ads begin moving over the main content of a site when the page first loads. The ads are served to unique users once per 24-hour period and disappear after a maximum of 10 seconds.

  28. The Video Display Ad includes a teaser that encourages visitors to click a button, graphic or text that plays a short video clip within the ad. After the video plays, the ad displays a leave behind element encouraging visitors to play the video again. Video Display Ad

  29. Pushdown Ads The Pushdown Ad or Sliding Billboard Ad unit provides advertisers with an interactive ad to grab the viewers attention. Ad “pushes down” the content for seven seconds, then leaves behind an expandable leave-behind ad. Expandable pushdown will be live ALL DAY on the day the pushdown runs.

  30. Contests • Online contesting is an exciting way to engage viewers, feature products, and develop a valuable Opt-In Database of customer information. • Online contesting can also be used to develop market research information by adding questions or “qualifiers” to the contest entry. • Online Contests include: • Link on the home page. • Administration of contest database – Client will receive a complete list of all opt-in users for use in follow-up marketing.

  31. Reporting & Optimization Tools Industry-standard software programs track and manage our online audience and advertising. DoubleClick’s DART adserving software manages and reports on delivery of advertising impressions throughout WXII12.com. DART tracks the number of ad impressions and “click-throughs” delivered, and provides ongoing reports on delivery. DART can be a powerful tool to help advertisers manage their online campaigns. WebTrends is a leader in the online audience measurement field. Using WebTrends tools, WXII12.com editors can track the days hottest stories, or make broad assessments of what our online audience is interested in. WebTrends tabulates and reports page views and unique users (and much, much more…) on a daily basis.

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