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The Importance of Pop Culture

fashion. Internet websites, blogs, wikis, games. Why is it so important? ... icebreaker start a conversation with your teen users

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The Importance of Pop Culture

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    Slide 1:The Importance of Pop Culture

    Why librarians need to keep up and easy ways to do it! Kati Tvaruzka Assistant Professor, Education Reference Librarian McIntyre Library, UW-Eau Claire tvaruzke@uwec.edu

    Slide 2:What is popular culture?

    Definitions: Pop culture: culture based on popular taste and disseminated widely and usually on a commercialized basis (OED, 2nd ed.) Pop culture: commercial culture based on popular taste (New Oxford American Dictionary, 2nd ed.)

    Slide 3:What is popular culture?

    The culture of the masses: popular music television shows movies brand names sports fashion Internet websites, blogs, wikis, games

    Slide 4:Why is it so important?

    Successful promotion and programming for teens isnt possible unless you know what appeals to them Lets teens know that you care about them and their interests Good icebreaker start a conversation with your teen users Hey, did you watch Heroes last night? You all keep up with the things that kids are reading, but are you aware of what theyre watching, listening to, wearing? You all keep up with the things that kids are reading, but are you aware of what theyre watching, listening to, wearing?

    Slide 5:Why is it so important?

    Helps predict fads and trends have those materials in your library before they ask! Helps you remember how it feels to be a teen! You all keep up with the things that kids are reading, but are you aware of what theyre watching, listening to, wearing? You all keep up with the things that kids are reading, but are you aware of what theyre watching, listening to, wearing?

    Slide 6:What NOT to do!

    Dont be a pop-culture snob Dont try to be what youre not acting cool when youre not makes you look silly (and creepy)! Snobs if we ignore popular trends we risk making ourselves superfluous and we alienate potential library customers and future library champions Dont try to be what youre not, but make your teens feel like you care about what theyre into acting cool when youre not makes you look desperate!Snobs if we ignore popular trends we risk making ourselves superfluous and we alienate potential library customers and future library champions Dont try to be what youre not, but make your teens feel like you care about what theyre into acting cool when youre not makes you look desperate!

    Slide 7:Easy ways to keep up

    Read teen magazines Teen People (http://www.teenpeople.com) Twist Magazine (http://twistmagazine.hollywood.com) Seventeen (http://www.seventeen.com) Read entertainment magazines Entertainment Weekly my favorite! (http://www.ew.com) Rolling Stone (http://www.rollingstone.com)

    Slide 8:Easy ways to keep up

    Regularly watch re-cap shows such as Best Week Ever (VH1) or The Soup (E!) Entertainment websites RSS feeds are the best way to keep up! (more on this later) MTVs TRL (http://www.mtv.com/ontv/dyn/trl/series.jhtml) E! online (http://www.eonline.com) EW (http://www.ew.com) To "pluto" is "to demote or devalue someone or something," much like what happened to the former planet last year when the General Assembly of the International Astronomical Union decided Pluto didn't meet its definition of a planet.To "pluto" is "to demote or devalue someone or something," much like what happened to the former planet last year when the General Assembly of the International Astronomical Union decided Pluto didn't meet its definition of a planet.

    Slide 9:Easy ways to keep up

    Be aware of awards beyond the OSCARS and GRAMMYS Teen Choice Awards (http://www.fox.com/teenchoice) MTV VMAs (http://www.mtv.com/ontv/vma/2006) Peoples Choice Awards (http://www.pcavote.com) MTV Movie Awards (http://www.mtv.com/ontv/movieawards) Learn new words American Dialect Society

    Slide 10:Easy ways to keep up

    When youre at the store, pay attention to whats playing in the background or being advertised to teens Talk to, listen to and watch teens!

    Slide 11:Final thoughts

    Dont feel overwhelmed Youre already doing a good job of keeping up with hot books, so just take a little time to keep up with hot culture! And Im here to helpfeel free to contact me anytime at tvaruzke@uwec.edu or 715-836-4522

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