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Pop Culture VS. Folk Culture

Pop Culture VS. Folk Culture. Pop culture varies more in time than in place Folk culture varies more in place than in time. Popular Housing styles from the 1940s. Diffusion of Popular Culture. Popular culture flourishes in areas that have the means to acquire the products of it.

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Pop Culture VS. Folk Culture

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  1. Pop Culture VS. Folk Culture • Pop culture varies more in time than in place • Folk culture varies more in place than in time

  2. Popular Housing styles from the 1940s

  3. Diffusion of Popular Culture • Popular culture flourishes in areas that have the means to acquire the products of it. • People the live in MDCs have the income, time and inclination to adopt popular culture. • Often people in LDCs may have the inclination but not the means

  4. Rapid diffusion of Popular clothing styles • Pop culture clothing habits reveal its distribution across the landscape with little regard for environment • In MDCs clothing often reflects occupations rather than environments • Income also impacts clothing styles • Improved communication has impacted fashion industry • Fashion powerhouses->factories in Asia->chain stores

  5. The story of jeans • Associated with low status laborers and farmers • 1960s gained popularity • Levis jeans vs. local brands • Asians like the button fly • Jeans brought down the USSR? • After the end of communism, jeans store opened selling Levi’s for about $50—a week’s wages for a typical Russian

  6. MDCs The Drinkers and the Snackers!!! High income and national advertising

  7. States that have a high incidence of consumption of Canadian whiskey are located in the north, along the Canadian border. States that have a high incidence of consumption of tequila are located in the south, along the Mexican border. Preference for Canadian whiskey has apparently diffused southward from Canada into the United States, and for tequila northward from Mexico.

  8. Wine Production • Wine depends on the soil, climate and other physical characteristics of a place • Temperate climates with moderately cold, rainy winters and long, hot summers • Best wine from grapes grown in coarse, well-drained soil • Terroir—contribution of a region’s physical features to the way a food tastes

  9. Bordeaux—sandy and gravelly

  10. Champagne—chalky

  11. Moselle—slate composition

  12. Wine Connoisseurs • Finest wines known by region • Labeled with region, town, district or specific estate, or sometimes grape variety • Year included because of the impact of weather on grapes

  13. History • Custom of wine production in France and Italy goes back at least to the Roman empire • Declined after the fall and many vineyards were destroyed • Tradition continued in monasteries with monks • Has become extremely popular with western hemisphere in the last few centuries • Now owned by private individuals and corporations • Religions other than Christianity discourage drinking • Hindus and Muslims especially avoid alcohol so wine production is limited in South Asia and the Middle East

  14. The distribution of wine production is influenced in part by the physical environment and in part by social customs. Most grapes used for wine are grown near the Mediterranean Sea or in areas of similar climate. Income, preferences, and other social customs also influence the distribution of wine consumption, as seen in the lower production levels of predominantly Muslim countries south of the Mediterranean.

  15. TV and the Internet—instruments of pop culture • TV—most popular from of entertainment and diffuses pop culture • Developed in UK, US, Japan and USSR • After WWII, tv sets increased dramatically in US 10,000-1945, 1 mil-1949, 10mil-1951, 50 mil-1959 • In 1954, the US had 86% of the world’s 37 mil. TVs. 200 per 1,000 compared to 2 per 1,000 • Ownership climbed between 1970-2000 in LDCs. China went from 1 to 1,000 to 304 to 1000 and in Indonesia 1 to 1,000 and 154 to 1,000

  16. Internet diffusion—FAST • 40 million users in 95—25 in the US, and had not yet reached most countries • Between 95 & 2000 increased from 9% to 44% of US population—in the rest of the world increased from 40 mil to 400 mil • Went from 400 mil in 2000 to 880 mil in 2004

  17. Government Control • Most TV stations are owned by private corporations that receive licenses in the US • US pattern is found in other Western countries but is unusual in the rest of the world • CBC operates with government grants the BBC and Nippon HosoKyokai (NHK) funded through license fees paid by tv owners • Independence from government is guaranteed in these countries

  18. On the contrary…. • In LDCs direct management of the TV is conducted through a government agency • Governments want to control stations to minimize the likelihood that programs against their policies are aired—censorship. • Once seen as unifying • And then the satellite. • Banned in China, Singapore and Saudi Arabia • Back to the communist collapse. • Other weapons on government control: fax machines, portable video recorders, and cell phones

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