1. Community Education

2. Importance of Community Education • Encourages active participation by clients • Encourages clients to be informed consumers • Encourages higher compliance rates • Promotes good health and wellness activities

3. Importance of Community Education • Effective means of disease prevention • Enhances relationship between clients and healthcare community • Effective marketing tools for health prevention

4. Client Education • Verbal • Printed • Visual

5. Importance of Community Education • Verbal materials • Clear instructions • Make accommodations to meet specific needs of client

6. Printed Materials • Brochures, booklets, fact sheets • Explain specific diagnostic procedures • Provide information about a disease/medical condition, health maintenance, or pharmaceuticals

7. Printed Materials • Newsletters provide health care tips, office policies, new discoveries in health care • Community Resource Directory • Directors names, addresses, and phone numbers of available medical services • Post-procedural sheets

8. Visual Materials • Best methods for comprehension • Use in conjunction with written materials • Video tapes – effective for complicated topics and procedures

9. Visual Materials • Seminars and classes: conducted by health care professionals utilizing a variety of multimedia technologies • Bulletin boards • Billboards • Anatomical models • Computer software programs

10. Multicultural Issues • Clients with different cultural backgrounds may differ in: • Perception of the cause of illness • Perceive and report signs; symptoms • Treatment expectations • Willingness to follow instructions • Compliance

11. Multicultural Issues • Understanding and respecting differences will enhance communication

12. Verify Client Understanding • Have a client explain information in their own words • Have client repeat any demonstrations to verify understanding