A Beginners' Guide To Ecommerce Tracking In Google Analytics

1. A Beginners' Guide To Ecommerce Tracking In Google Analytics If you're running an online store, then you need to be tracking your ecommerce conversions in Google Analytics. In this guide, we'll show you how to set it up and start measuring your results. Whether you're just getting started or are looking to improve your ecommerce tracking, this guide will help. So let's get started! The first thing you'll need to do is set up an ecommerce tracking account in Google Analytics. You can do this by going to the Admin section of your Analytics account and selecting the "Create New Account" option. Once you've done that, you'll be able to select the "Ecommerce Tracking" checkbox and enter your ecommerce website's URL. Next, you'll need to add the tracking code to your website. This can be done by adding a few lines of code to the header of your site. Once you've done that, you'll be able to see your ecommerce data in the "Conversions" section of Analytics. Now that you've got ecommerce tracking set up, you can start to measure your results. There are a few important metrics you'll want to track: Conversion rate: This is the number of people who take a desired action divided by the total number of people who visit your site.

2. For ecommerce stores, the desired action is usually making a purchase. Average order value: This is the average amount of money that people spend when they make a purchase on your site. Revenue: This is the total amount of money that you've generated from sales on your site. These are just a few of the most important metrics you should be tracking. By keeping an eye on these numbers, you'll be able to see how well your store is performing and make changes accordingly. If you're not already tracking your ecommerce conversions in Google Analytics, now is the time to start. By following the steps in this guide, you'll be able to set up ecommerce tracking and start measuring your results. With this data, you'll be able to make informed decisions about how to improve your store and increase sales.