How To Do Keyword Research For SEO A Complete Guide

1. How To Do Keyword Research For SEO: A Complete Guide

2. What is Keyword Research? Keyword research is finding the specific keywords to target for your website content.  Through thorough keyword research, you get to know two things: • What are the words and phrases that people are searching for on search engines like Google? • How difficult or easy would it be for you to rank for those words?

3. When to do Keyword Research for SEO? • At the first step of your SEO strategy • When looking for new content Scenario 1: You are expanding the scope of your website/service/product. Scenario 2: You want to expand your reach through your blog • When you want to optimize existing content

4. How to do keyword research for free?Step 1: Ask yourself questions It is good to start with a bit of introspection. Keeping your brand in mind, you should ask yourself three crucial questions:  • What kind of search terms do you want to be found for? • Which words do you think people will use in search engines to find you? • What would an ideal search query look like? This will give you a set of words and phrases to start with. Remember these are not your keywords, just your perception of what the keywords could be.

5. How to do keyword research for free?Step 2: Take aid of Keyword research tools for SEO • With the words that you’ve narrowed down for your content, you use keyword research tools like Google Keyword Planner, Google Trends, and/or Ubersuggest to correlate them with what people are typing in search engines. • Tools like Ubersuggest and Google Keyword Planner can give you a more comprehensive outlook like search volume and difficulty for ranking for the phrase.

6. How to do keyword research for free?Step 3: Build your keyword plan. • Now that you have the words and phrases that are relevant to your web content and people are searching for, you map them in a plan. • You first take a head keyword and then map all long-tail keywords related to it and create content keeping them in mind. • Here’s the mind map we create while writing this article.

7. Beyond the Basics: How Pros do keyword researchSome pro-tips that can help you find more relevant keywords for your content • Use a competitor website Tools like Ubersuggest also provide you with the option to find the keywords your competitor is ranking for. Taking a look at this can help you get the right users to your website too. • Use the “Autocomplete” method When you type a bunch of words on Google, it suggests you related phrases to autocomplete your search query. These related phrases are queries that people are searching for. So, you can add these as well to your plan.

8. Beyond the Basics: How Pros do keyword researchSome pro-tips that can help you find more relevant keywords for your content • Use “Related Searches” The “Search related to” and “People also search for” sections at the end of your search engine ranking page is yet another aid that can help you know what people are searching for. • Use “LSI” keywords LSI or Latent Semantic Indexing Keywords are conceptually related phrases that Google and other search engines use to understand your content better. To know these keywords, you can simply use free tools like LSIGraph and use them too in your website content.

9. In The End: The Key Focus • You need to keep the people who are searching the content in mind while deciding on your keywords. The closer you get to what people are likely to type in search engines, the better your SEO becomes. As rightly said by Simon Ensor from Search Engine Watch, “First: Focus on searcher intent. This should underpin all of your activities—research, creation and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?”

10. How To Do Keyword Research For SEO: A Complete GuideLearn More: Prismbiz Sol

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