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Bio Basics Impact

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A glimpse of Bio Basics' social/environmental impact

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Bio Basics Impact

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  1. Bio basics The impact

  2. Environmental implications

  3. Social (farmer-level) implications

  4. Social (Consumer-level) implications

  5. Theory of change Our premise: • All the stakeholders in the food chain (farmers, processors, traders, retailers, regulators, etc. ) are mainly influenced by the consumers’ need for cheap and commoditized food • Leading to practices aimed at driving down cost of production, resulting in unhealthy food for families Hence our theory of change By engaging with families, by educating and empowering them, we can initiate a behavioral change, making them value safe food, thereby driving the demand for safe, whole, organic, and nutritious food. • Driving the other stakeholders (farmers, retailers, regulators, etc.) to cater to this demand for organic whole food. • Leading to increase in sustainable farming • Leading to better health for all, higher incomes for farmers, and a better natural environment

  6. Bio Basics impact • Conserving agro-bio-diversity by encouraging consumption of traditional heritage varieties of rice, wheats and millets • Safe food and good health for over 2 Lakh users (est.) • Educating and empowering families to make the transition to a more sustainable way of life • By offering solutions to build in new grains (millets, red rices, etc) into their daily lives • By engaging on dealing with health and wellness in a more natural way • Providing a peek at the farming aspect of our food, to enable them to appreciate local, seasonal and natural • Decent livelihoods and substantially better remuneration for over 5000 farmers (est.) • Supporting Seed Savers to preserve traditional varieties • Keeping 10,000 acres (est.) farmlands chemical-free • Building a narrative around natural well-being, thereby supporting the organic movement in India Source: www.flaticon.com

  7. Bio Basics uptake (Fy21-22)

  8. United nations sustainable development goals (UN-sdg) Primary Level Secondary Level Bio Basics addresses 9 SDGs prescribed by United Nations.

  9. Faces of impact - 1 • Farmer Collective: Samudayik Beej Bank Samiti (480 marginal Bhil tribal farmers) • Jhabua District, Madhya Pradesh • Wheat, pulses, vegetables, millets • Spread over 500 acres • Bio Basics has popularized indigenous wheat varieties (Paigambari, Pisi, Chandausi, Bansi) among the consumers, thereby providing a market for these farmers. The impact is also on preservation of our crop heritage, leading to food security and food sovereignty.

  10. Faces of impact - 2 • Sadasivan, individual farmer • Palakkad district, Kerala • Rices – 5 varieties • 25 acres, Parboiling in farm • Previously selling only 2 varieties as Paddy to the State Procurement system • Bio Basics introduced him to other varieties, encouraged him to value-add and sell as rices by introducing his rices to the organic market, facilitated his certification. • Spin-off impact of providing all-year employment to 30 local farm labourers, leading to reverse migration

  11. Faces of impact - 3 • Bhairab Saini, individual farmer • Bankura District, West Bengal • Bio-Diversity Block (BDB) – saving 240 rices, 30 wheats, 30 millets • Owns 4.5 acres; aggregating from 27 farmers • Annual rice production: 30 tons (6 varieties) • Aside from purchasing from Bhairab, Bio Basics facilitated funding for his BDB, and encouraged him to test his rices (for heavy metals) to claim much higher quality than expected.

  12. Faces of impact - 4 • Jayakrishnan and Leneesh • Wyanad/Kozhikode Districts, Kerala • 20 acres of paddy • Rice Diversity Block – conserving 100 varieties of rice • Aside from buying rices from them, Bio Basics facilitated funding for the RDB, popularized Kaala MalliPhulo rice among consumers (thereby creating a market for this variety), provided credit against future purchases

  13. Faces of impact - 5 • Jayakumar, Individual farmer • Mayiladuthurai District, Tamil Nadu • 25 acres, aggregates from 7 other farmers • Grows only heritage varieties (10-12) of rice • Thanks to Bio Basics and other organic buyers, he sustainably cultivates these heritage grains. Now a successful farmer-entrepreneur, leading other farmers, focusing entirely on traditional varieties of rice, offering derivative products also (Aval/Poha/Flakes). Bio Basics partnered with him to identify Assamese sticky rice (Bora saul) that he had grown, and market it as a specialty rice.

  14. Faces of impact - 6 • Loafer & Co • Malleswaram, Bengaluru • Bio Basics offers Paigambari (Wheat) and Kaala MalliPhulo (Black Rice) for its “Farm to Loaf” offering, thereby popularizing these grains among consumers

  15. And 1000s of consumer faces of impact Mrs JS, 50+, Bengaluru, Correspondent of local school • Chose to go organic because of diabetic condition • Loves Bio Basics Emmer wheat (low-GI), red rices Mrs BN, 73, Chennai • Looking for diversity of grains • Loves Bio Basics cold-pressed oils Mrs PV, 35, Coimbatore, Infosys • Wants to “eat the right food” • Loves the one-stop shop at Bio Basics Mrs SM, 37+, Chennai, Mother of two, CTS Analyst • Chose to go organic because of health condition • Like Bio Basics’ commitment to farmers/ecology Mrs JK, 45, Coimbatore, Homemaker, Mother of two • Very careful about food & impact on family health • Believes that Bio Basics is sourcing sincerely Mrs BR, Early 40s, Chennai, ICICI Bank Chief Manager, Mother of two girls • Very particular about traditional cooking/organic • Impressed by the CRM team service at Bio Basics Mr SL, Mid 30s, Alapuzha, School teacher, Single parent • Prepares everything at home with organic ingredients for his 4-year-old son • Trusts Bio Basics and likes our products Mrs VK, Mid 40s, Mumbai, Content writer (freelancer) • Went organic because of feeling bloated with regular fruits • Loves the taste & quality of Bio Basics products

  16. To join us, reach out to Ramesh Chandran, Founder Director ramesh@biobasics.org +91 9994014630 https://www.biobasics.org

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