1. DIGITAL MARKETING COURSE

2. MAIN CONCEPTS • SEO • SEM • SMM • PPC • EMAIL MARKETING • SMO

3. SEO (Search Engine Optimazation) Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

4. SEM (Search Engine Marketing) • Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

5. SMM • Social media marketing is the use of social media platforms and websites to promote a product ... product or service acquisition and activity to a growing number of consumers is defined as an influence network. ...... frequency of which customers are discussing their brand and judge how effective theirSMM strategies are.

6. PPC • Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads

7. EMAIL MARKETING • Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

8. SMO • Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.