Download
jaguar xf luxury sedan build awareness n.
Skip this Video
Loading SlideShow in 5 Seconds..
Jaguar XF Luxury Sedan - Build Awareness PowerPoint Presentation
Download Presentation
Jaguar XF Luxury Sedan - Build Awareness

Jaguar XF Luxury Sedan - Build Awareness

551 Vues Download Presentation
Télécharger la présentation

Jaguar XF Luxury Sedan - Build Awareness

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Jaguar XF Luxury Sedan -Build Awareness • When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign. • Jaguar wanted to communicate the vehicle’s break through styling and unique features to a target audience that was male, 35 to 54 years old, and with a high level of household income. Source: MobiAD News

  2. Jaguar XF Luxury Sedan • The campaign used banner ads to drive traffic to a special mobile site. They ran on msn.mobi, cars.mobi, Yahoo mobile, and on the AdMob network. • The mobile site provided a lot of information about the Jaguar XF, as well as several ways for the customer to engage with Jaguar. Mobile Site homepage Source: MobiAD News

  3. Jaguar XF Luxury Sedan • The mobile site: • There are sections on the • Design of the car, • Innovations in the car, and • Performance of the car • High quality images were important, as the Jaguar has a luxury image. • Videos were also included. “Design” videoclip (let’s put these In the deck) “Design” homepage Source: MobiAD News

  4. Jaguar XF Luxury Sedan • Engagement: • visitors could input their ZIP code in order to locate their nearest dealer and book a test drive • visitors could order a brochure. • visitors could alternatively submit their email address in order to request a branded email newsletter • Finally, there was a selection of wallpapers that consumers could download to their handsets Find a Dealer or Request a Brochure Source: MobiAD News

  5. Jaguar XF Luxury Sedan • Overall the campaign was a big success for Jaguar, and they have made available quite a number of statistics about the campaign. • 12,000 videos downloaded • 18,000 wallpapers downloaded • For users who visited beyond the home-page, the average dwell time was 2 minutes • 1.2% of users requested an email brochure by entering their email address into the WAPsite • 2.6% located their nearest dealer to arrange a test drive Source: MobiAD News