1 / 1

Brand management in marketing

<br>Brand management in marketing involves creating, maintaining, and enhancing the perception of a brand in the minds of consumers. It encompasses various strategies and tactics aimed at shaping how customers perceive and interact with a brand, ultimately influencing their purchasing decisions and loyalty. visit us: https://www.rwazi.com/

Rwazi
Télécharger la présentation

Brand management in marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brand management in marketing Brand management in marketing involves creating, maintaining, and enhancing the perception of a brand in the minds of consumers. 1 Establishing a clear and consistent brand identity is crucial. This includes the brand's name, logo, colors, fonts, and overall visual elements. A strong brand identity helps differentiate the brand from competitors and fosters recognition and recall among consumers. Defining the unique value proposition and positioning of the brand in the marketplace is essential. This involves understanding the target audience, competitors, and market trends to position the brand effectively in the minds of consumers. 2 3 Communicating the brand's message effectively across various channels is vital for building brand awareness and connecting with consumers. 4 Maintaining consistency in branding elements, messaging, and customer experience across all touchpoints is critical. Consistency helps reinforce the brand's identity and build trust and credibility with consumers over time. 5 Extending the brand into new product categories or markets requires careful consideration to ensure alignment with the brand's values and positioning. Successful brand extensions leverage the existing brand equity to create new opportunities for growth while minimizing risks. www.rwazi.com

More Related