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simply digital

<br>The Digital world is changing. This is overtly evident whether you agree or not.In an era of digitalization there is a scantiness of knowledge about the upcoming booming branch of marketing - DIGITAL MARKETING.<br> <br>After so much of contemplation and flashing to bridge the gap the idea of SIMPLY DIGITAL popped in, a joint initiative by alumnus of IIT and IIM mentored by expert Digital Entrepreneurs.<br>

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simply digital

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  1. 36363636363636%%%%%%% 24% 36% 47% The DigitalSchool AnIIT-IIM alumni initiative

  2. INTRODUCTION Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital start-upentrepreneurs.ItendeavorstosimplifyDigitalTraining.SimplyDigitalofferscustomized courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students. SimplyDigitaloffersarangeofCustomizedProgramsimpartingpracticalknowledgeearnedby its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply Digital is a Google partner group company with Google certifiedtrainers. OurCourses DigitalMarketing Big Data &Analytics Opportunity with DigitalMarketing IIT-IIMFaculty Job PlacementAssistance Team of DigitalStart-ups Freelancing AffiliateMarketing BuildingBusiness WorkingProfessionals Entrepreneurship Pre-reads &Post-reads 7 GoogleCertifications “ LEARNWHATYOUWANT,THEWAYYOUWANT We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, followour pre-built learning pathways to learn how to build and optimize digital assets, market your products and services online, build reputation online, generate business leads,analyze and take corrective measures. We tell you the tools and the tricks ofthe trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing, onlineadvertisingandmobilemarketing.Mostimportantly,westartfromwhereyouareandthenbringyoutothelevel wheretheexpertsare.Afterall,it’snotrocketscienceandyoudon’thavetobeanEinsteintomasterit.Justhavefaithin yourself and the confidence inus.

  3. Overview of DigitalMarketing • Fundamentalsand Core Objectives ofMarketing • Significance of DigitalMarketing • In-depth knowledge of MarketingProcedure • Differences between traditional and digitalmarketing • Grasping the basics of Digital Marketingprocedures • Understanding the meaning of visibility and its differentdimensions • How can visitor’s engagement bebuilt? • Tips to bring inbound and outbound targetingtraffic • Understanding the concepts of leadsgeneration • Importance of retention in digital marketing • How can Performance Evaluation be built andimproved? WebsitePlaning &Creation • Website planning &conceptualization • Understanding websites, domain names and domain extensions. • Web servers & webhosting • Integrating web performance and functionality Websitewireframes • Contemporary website designing. Clutter-breaking User Interface (UI) & User Experience(UX). • Different types of websites – web, mobile,responsive, parallax, static &dynamic • Html &CMS • Top tools toevaluating

  4. SearchEngine Optimization • The meaning and utility ofSEO • Grasping the basics of how search engineswork • Understanding different types of search engines and their scope • Evaluating the targetniche • Using the right keywords for the correct trafficgeneration • Traffic growthhacking • Researching the keywords: in-depth arithmetic • On PageOptimization • Keyword planning, optimization &density • Optimizing the content with the rightkeywords • Planning the contentcalendar • Internallinking • Creating Title Tags, Meta Tags & H1 forSEO • Use of HTML in websitecreation • Website verification and GoogleWebmaster • Creation of Website’s SiteMap • Use ofFTP • Website speedoptimization • Optimizing the website for crawling &indexing • What is Anchortext • Url code & urloptimization • Alt Tags forimages • Incorporating Off Page Optimizationthrough • Domain authority: Understanding the basicconcepts • How to increase your PageRank • Use of backlinks • Link Building and theirimportance • Contentdissemination • Use of social media in LinkBuilding • Info graphics, podcast &video • What is Page Authority & LinkJuice • LocalSEO • Understand how Google places optimization as well as using citation, classifieds, H Card andNAP • How to differentiate between different types ofkeywords • Tips for using SEO promotiontechniques • How to select the right plug-in for word press and other CMS • Link Juice: Its Significance and utility • Highlights & understanding Google Panda Algorithm, EMD Update and GooglePenguin • Top tools to evaluate SEOperformance Assignments

  5. PPC andGoogle Adwords • Whatdo inorganic search results mean and why are theyimportant • Understanding PPC advertising: Tips andTricks • Analysis of Microsoft Adcenter with Yahoo andBing • How to set up Google Adwords account and grasping its essence • Adwords account structure: Campaign, Ad groups,Ads, Keywords • Different types of advertisementcampaigns • ­ ­ How to increase the qualityscore • Adwords Algorithm – what is adword rank & howit ranks • Basics of Quality Score: Click-through rate(CTR): Importance for onlineadvertising • Tips for bidding: buildingcompetency • Creating the right SearchCampaigns © How to optimizeCPC © Display networktargeting © Searching for keywords thatconvertto sales © How to increase bids forbestperforming keywords © Search queryreport © Excluding userlocations © Use of reviewextensions © Call-to-action Adcopies © Results for mobile deviceswithfull browsers vs. computers andtablets © Evaluation of Ad CampaignStatistics © How to place onlineadvertisements © Target Search enginequeries © Matching the rightkeywords © Basics of Campaign LevelSetting © How to implement locationtargeting © CPC- the core of bidding strategy forrighttarget audience © Bidding strategies: Manual andAuto © Analyzing competitor’sperformance © Investigation Fraudclicks © CPA: Optimal Way for OnlineAdvertising © How to keep your bid strategy flexible © Ad Extensions: Location, CallandSitelink Extensions © Creating Ads: How to advertise Onlinewith a compelling adcopy © Single ad group model (SKAG) © Creating your first search campaignlive © Understanding the admatrics © How to play with display & destinationURLs © How to write a compelling adcopy ­ Display CampaignCreation © Different types ofdisplaycampaigning and their targetaudience © Engagement andre-marketing © Creation of different AdGroups © Ad-scheduling anddelivery © Use of display plannertool © Organising textads © Uploading bannerads ­ TrackingROI ­Remarketing © Importance of conversiontracking © How to set up a conversiontracking © Evaluating thestatistics © Adding trackingcode © What isremarketing © Setting up an account ofremarketing © Tailored ads and bringbackindecisive customers adding customparameters, creating a feed anddelivering ­ Optimizing SearchCampaigns © How to optimize your firstcampaign © Importance to CTR inoptimization customized, higher-performanceads. © Advance listcreation © Overview of my clientcentre

  6. GoogleAnalytics • Get started with Google analytics • Generate detailed statistics for your website • Measure conversion andsales • Track search engines and socialnetworks • Analyze display advertising, pay-per-click networks and emailmarketing • Integrating adwords and analyticalaccount • Link tagging: Basic of set-upprocedure • Viewing customizedreports • Implementing correctiveactions Opera Firefox 47% 66% Safari Chrome • Understanding SocialMedia • Different types of current social mediaparadigms • How to use social media for marketing andadvertising • Facebook Marketing: Differences between personal and business page, increasing likes and shares, building fan- engagement, Facebook advertising, Case Studies and useof 3rdparties. • Facebook Insights (Analytics), Facebook CaseStudies, Power editortool. • Facebook Practical Session: Facebook advertisement, Payment Module, CPC, CPM, CPA, Conversion Tracking of Facebook. • Linked In Marketing: Differences between company and individual profiles, marketing through Linked In groups, tips of Linked In advertising and increasingROI. • Twitter Marketing: Measuring influence and increasing followers, tips and tricks of online marketing with twitter, using the right tools and Case Studies, twitter advertising,Hashtags and trends, Understanding the influencers and industry leaders ofniche. • Twitter Case Studies, Tools for twittermarketing. • Video Marketing: Tips, trends, strategies and best practices for creating video campaigns, using YouTube for business growth, creating Video ADgroups, utilizing the right target options and bid strategies, Intro to viral video, Building viral video and its case studies, Creating Youtube Channel, Youtube video marketing strategy : Pre AD role, Post ADrole and Mid AD role, True View Ads- Instream Ads, Display, Creating a video ADgroups. WSeobcsiiatel MPleadniiang &MaCrrkeeattiinogn

  7. 19 EmailMarketing • Email Marketing and itsfunctionality • Protocols of Email Marketing: TCP IP, POP, IMAP, SMTP, Asynchronous and SynchronousMails. • Understanding itsimportance • How to send a bulk image • What are the jargons of sending a bulkimage • Email marketing techniques – legitimate, partial legitimate &illegitimate • Boostingsales • Generatingleads • Strengtheningrelationships • Increasing webtraffic • Building brandloyalty. • Difference between opt-in & opt-outemailing • Does & don’ts of emailmarketing • Auto responders & broadcastemails • Web form & listdatabase • Tips & tricks of broadcasting emails & preventspamming 120 WOenblisniteeDPilsapnlianyg A&dCvreeratitsiionng • Basic terminology & benchmarks of onlineadvertising • Different types of online advertising for digitalmarketing • Display Advertising: Banner Ads, Rich Media Ads, PopUps and Pop underAds • ContextualAdvertising:PageAds, VideoAds,ImageAds and TextAds • Nativeads • PaymentModules • Online tracking ofROI • Allocating funds for various online advertisingnetworks • Using tools to Create BannerAds

  8. 19 E-Commerce Marketing • What is e-commercemarketing • How to create an e-commercewebsite • Developing plans and marketingstrategies • Get higher organic search enginelistings • Retention ofcustomers • Competitive pricing and increasing per-customer purchases • After-sales marketing and relationshipbuilding • Case studies &assignments 120 LWeeabdsGiteenPelraantiinogn f&&orCBrueasitnioenss • Importance of leadgeneration • Landing Page VersusWebsites • Understanding A/B testing and usingit • Understanding leader nurturing and leadfunnel • How to carry out leadnurturing • Creating a live landingpage • What is thank youpage • How ROI is calculated through landingpage

  9. 19 Mobile Marketing • Using Social media for mobile webmarketing • Using advertising tools for mobile webmarketing • Mobile marketingmix • Creating mobileapplications • SMSmarketing • Uploading mobile apps for iOS andandroids • Creating mobilewebsites • Hyper local marketing • Geo tagging & geo locationmarketing • Mobile advertisingnetworks • New age marketing – whatsapp, snapchat, instagram,vine • Native vs. hybridads • Building a mobile firstcompany • Voice to text & text to voiceintegration • Augmented reality onmobiles • ­ Difference between mobile responsive, mobile first & mobileonly 2 WebCsoitnetPelnatning &MaCrrkeeattiinogn • How to write compelling and provocativecontent • 35 tips andtricks • Overcoming content marketingbarriers • Magnetizing thecontent • Top Content MarketingExamples • Using the right template anddesigns • Promoting content in socialmedia • Managing contentcalendars

  10. 19 Affiliate Marketing • What is affiliate marketing & 3As of affiliatemarketing • How to make millions with affiliatemarketing • Tips and tricks of affiliatemarketing • Being in tandem with affiliate marketing strategies inIndia • Live examples and real-timementoring • Cracking the top affiliate networks in the world 2 WeAbdsisteenPslean&ing &BClorgegatiniogn • Basic ofAdsense • How to write a captivating blog with right keywordinsertion • How to get approved byAdsense • Placing the right Ads on yourBlog • Creating blogs withCMS • How to make more than 1 Lakh rupees with GoogleAdsense

  11. Big Data& Analytics • Goals for Analytics & Big DataCourse • Introduction to basic statistical terms andconcepts • Structured overview of modellingmethodology • Interpretation and implementation of statisticaltests ( commonly used in company'smethodology) • Understanding Big Data Landscape and technologies • Use state of the art tools to work with verylarge datasets • Detailed casestudy/Project. Hadoop Architecture andHDFS CourseStructure: Data Understanding andpreparation © Basic training inR © Enhanced datadictionary © Missing valueimputation © Outlier treatment © Hadoop 2.x Cluster Architecture - Federation and HighAvailability © A Typical Production HadoopCluster © Hadoop ClusterModes © Common Hadoop ShellCommands © Hadoop 2.x ConfigurationFiles © Password-Less SSH © MapReduce JobExecution © Data LoadingTechniques Dataanalysis © Defining target forModel © VariableTransformation © Variablereduction © Variablefinalisation Map ReduceFramework © Traditional way Vs MapReduceway © WhyMapReduce © Hadoop 2.x MapReduceArchitecture © Hadoop 2.x MapReduceComponents © YARN MR Application ExecutionFlow © YARNWorkflow © Anatomy of MapReduceProgram © Practical problem solving using MapReduce Modelling ( casestudy) © Modelcreation © Modelvalidation © Modelcalibration Understanding the Big DataProblem © Introduction to Very LargeDatasets © Limitations of existing DataAnalytics Architecture Introduction to the HadoopEcosystem © Hadoop © HadoopFeatures © Hadoop 2.x corecomponents © Hadoop Storage:HDFS © Hadoop Processing: MapReduceFramework © Anatomy of File Write andRead © Rack Awareness

  12. Why SIMPLYDIGITAL J It's an IIT-IIM alumniinitiative. J WestandforQualityEducation. JOurFacultyisfromIIT-IIMandsuccessfuldigitalstart-ups. JWehaveJobsandInternshipsforourstudentsinDigitalStart-ups. JMentorsareeagertoguidestudentsontheirentrepreneurialideas. JWehelpyouprepareforGoogleCertification. JWesendPre-readsandPost-readscomprisingCaseStudiesandStudyMaterial. JYoucanenrollwithusforano-chargeReinforcementClassonanytopic. JWeteacheverythingunderDigitalfromDigitalMarketingtoBigData. JOurCourseContentismostupdatedandeverevolving. JYoucanchooseyourCourseModulesandbecomeanexpertinyourchosenfield. JWebring100plusyearsofcumulativeCorporateExperienceinMNCs. JWe are a Google Partner Company ContactUs: 97/1, Adhchini, NewDelhi-110017 +91 78270 68882, +91 8376016348 www.simplydigital.in info@simplydigital.in

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