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Bridge City Firm: ECOMMERCE CHECKOUT PROCESS FLOW: END TO END TIPS

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Bridge City Firm: ECOMMERCE CHECKOUT PROCESS FLOW: END TO END TIPS

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  1. BRIDGE CITY FIRM : GENERATING YOUR BUSINESS MORE REVENUE ECOMMERCE CHECKOUT PROCESS FLOW: END TO END TIPS

  2. In today’s post, Bridge City Firm will be showing you tips on ecommerce how to improve checkout process flow. As simple as it may be, it will make all the difference you have been hoping for in your business. If you’re an eCommerce business, then you might be familiar with the common process of seeing a customer browse your website, add items to their cart, and then suddenly abandon it right before they’re about to check out. The eCommerce checkout process is somewhat different for every business, but there are a number of things you can do to ensure your customers’ carts aren’t getting abandoned.

  3. If a customer takes the steps to fill a cart and click check out, what are some of the reasons they end up ditching that cart at the last minute? Understanding the “why” is a good place to start when it comes to perfecting the eCommerce checkout process and getting the sales you deserve! It’s crazy but true that 1 in every 5 online shoppers will abandon their cart because of a long or complicated check out process. They may abandon their cart if they encounter additional charges they weren’t expecting when they first started the process or at least make them second guess their purchase. Non-inclusive shipping and pricing options can also have a similar effect.

  4. A customer is more likely to abandon their cart if the checkout process is complex or extra steps are required, for example, if they are forced to create an account. These days, customers are looking for a fast checkout experience, especially since they’re likely going online to shop out of convenience. Not having the proper security or encountering errors and crashes during their purchase can also be major factors that lead to abandoned carts. No one wants to feel like their information could be stolen. They want to feel safe while shopping online!

  5. Ways to Optimize Your Ecommerce Checkout Process Understanding why customers abandon their carts is important. But learning how to fix those problems and optimize the whole process for best performance is the ticket to eCommerce sales success! Follow these eCommerce checkout process optimization tips. You’ll be well on your way to getting the sales you’re looking for!

  6. Do Your Best to Simplify the Process and Then Do It Again Simplicity is everything when it comes to a successful eCommerce checkout. Think about the checkout process at your favorite store. You go in and select your products, then you go to check out and give them your CC, and then you leave. That whole process was 3 steps. Now think about your check out process. If there are too many obstacles in their way, they’ll quit before they make a purchase or head somewhere else to do so. Even if you think you’ve made the process as smooth and seamless as possible, try simplifying it even more. Customers are looking for the quickest, safest, and most efficient option for their purchases.

  7. Provide a Guest Checkout Option The “check out as guest” option is simple to integrate. It can do wonders for getting customers to actually go through with their cart. When you force them to register for an account, you add a ton of extra steps that can deter them from wanting to purchase. Guest check out makes their purchase even faster and more accessible, and there are ultimately fewer steps.

  8. Offer Autofill Addresses and Information Is there anything better than clicking to enter your information just to see the form filled out through autofill? Providing the autofill address and information option helps to speed up your customers’ checkout process in a big way. It also helps to ensure accuracy of information and keeps you from having to validate an address. There won’t be any confusion about which address goes with billing vs shipping and the time spent will be almost none!

  9. Provide the Option for Social Account Sign-In To take autofill even one step further, consider integrating social account sign-in. Again, allowing for this option means there’s another way for users to quickly get their information entered and their purchase made. They won’t need to create an account and will be quickly confirmed and verified as they go along. Not only that, you might even make a connection for your business’s social media accounts!

  10. Make Mobile User Experience a Part of Your Strategy Make the mobile user experience a part of your ecommerce checkout process. If your website isn’t optimized for mobile, you’re not doing it right! And that especially applies to eCommerce websites. Many customers will be looking to complete their purchase through their mobile device. In fact, most customers are now shopping via their phone or other mobile device! Be sure to follow best practices for creating a great eCommerce mobile experience and you’ll be well ahead of the game.

  11. Provide A Summary of Cart Contents and Details If a user gets to the end of the checkout process and is suddenly concerned about what’s in their cart, they’re going to have to click the back button if their cart content and details aren’t readily available. This could lead to a lost sale, which is something you definitely want to avoid! Instead, be sure to display each of the products in your customer’s cart throughout the checkout process, along with the payment and shipping information they’ve provided. This will give them a clear picture and it will keep them from having to navigate away from clicking the “Place Order” button.

  12. Make the Process Visual Many people are visual learners and take to visuals when it comes to things like the online shopping experience. Rather than just using text, make things obvious with distinct visuals and provide visual cues wherever possible. This can help your users to retain information more quickly and therefore complete the eCommerce checkout process more quickly. This ultimately leads to higher conversions for your business!

  13. Show Your Value Wherever Possible Your website content works to show value to your customers and that goal doesn’t stop when it comes time to make a purchase! Be sure to remind them about the value you provide. Whether that is something special your business offers or a certain product or service that helps you to go above and beyond. The more you can motivate them, the more likely they are to agree that the purchase they’re about to make is a good one!

  14. Include Clear Call to Action Buttons Throughout the Ecommerce Checkout Process Call to actions are everything! Once your customer has entered the checkout process on your website, you should still try to work towards capitalizing on their purchase wherever possible. Include clear calls to action that help your customers work towards their purchase. Sometimes it’s those last words of encouragement that can go a long way!

  15. There are several other tips that Bridge City Firm can provide for your business, when you work with us. If you want to work towards optimizing your eCommerce website for better results, you’re not alone! Bridge City Firm is here to help you understand where the pitfalls of your current website may lie and help you implement these optimization tips to help enhance your shopper’s behaviors. Be sure to give us a call and our team of experts will be happy to connect with you for a consultation on the best ways to increase your eCommerce conversion rate.

  16. For more details visit our website https://bridgecityfirm.com/ (877) 328-6049

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