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Creating a Big Brand for Your Small Business

A large organization will have sizable and complex marketing and advertising budget. It will be several pages with charts, graphs, facts, figures and forecasting. In fact they may spend more in developing the budget than a small organization may make in an entire year. Small organizations may only have a few hundred marketing dollars for the entire year and those investments need to pay off in real and immediate marketing return on investment. These marketing tactics and tips, such as social media, public speaking, business cards--can help your small organization look, feel and be big.

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Creating a Big Brand for Your Small Business

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  1. Creating a Big Brand for Creating a Big Brand for Your Small Business Your Small Business Presenter Presenter Shannon Mouton Gray Shannon Mouton Gray Marketing & Communications Consultant Marketing & Communications Consultant

  2. What is a brand?

  3. what people think when they hear or see your product

  4. Have a good visual representation Have a good visual representation

  5. Simple Simple Versatile Versatile Timeless Timeless Logo Logo Memor Memor- - able able Relevant Relevant Scalable Scalable Unique Unique

  6. Create a tagline or slogan Create a tagline or slogan

  7. Simple Simple Differen Differen- - tiation tiation Original Original Slogan Slogan Pithy Pithy Short Short Relevant Relevant

  8. Be consistent Be consistent  Use the same business name and logo  Choose a couple of typefaces  Choose a color or color palette  Use the same visual elements across media

  9. Use it ‘til you’re sick of it Use it ‘til you’re sick of it

  10. Integrate your logo & tagline Integrate your logo & tagline  Letterhead, envelopes, mailing labels and business cards  Presentation templates  Forms, such as invoices, packing slips and receipts  Email signature  Phone greeting and voice mail message  Social media profile pictures, banners and headlines

  11. Case Study: McKinney & Associates Case Study: McKinney & Associates

  12. Benefits of consistency Benefits of consistency  Builds trust among current and potential customers  Makes your brand feel dependable  Avoids confusion  Creates brand awareness

  13. Go new school! Go new school!

  14. Go old school! Go old school!

  15. More old school More old school  Mailing Lists  Coupons/Mailers  Contests  Sponsorships  Networking/Elevator pitch  Testimonials  Door hangers  Direct mail  Ads in local coupon mailers  Telemarketing  Flyers, posters, postcards

  16. Have a plan Have a plan

  17. “…an incredible and vital reference for any job-seeker.” Bit.ly/letsgetyouhired

  18. Shannon Mouton Gray shannonrmgray@gmail.com @ShannonRenee Linkedin.com/in/shannonmoutongray Facebook.com/shannonrmouton

  19. The Floor Is Yours The Floor Is Yours

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