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Emerging Markets for Digital Audio Content

O VER D RIVE. ®. Emerging Markets for Digital Audio Content. IDPF: Connected & Mobile 2006 Digital Audio Industry Update May 24, 2006 Angela Arnold. OverDrive created a digital wholesale market. . library web site. retailer web site. corporate web site. institution web site.

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Emerging Markets for Digital Audio Content

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  1. OVERDRIVE ® Emerging Markets for Digital Audio Content IDPF: Connected & Mobile 2006 Digital Audio Industry Update May 24, 2006 Angela Arnold

  2. OverDrive created a digital wholesale market. library web site retailer web site corporate web site institution web site digital rights management infrastructure Content Reserve® audio books, eBooks, music, video creator supplier consumer

  3. OverDrive delivers premium eBooks, digital audio books, music, and video for download directly from a web site.

  4. Libraries have shown tremendous growth as first-movers.

  5. Emerging corporate markets: Realtors

  6. Emerging retail markets: Jiggerbug rental club

  7. Emerging governmental markets: Army

  8. Emerging governmental markets: Navy

  9. Emerging governmental markets: Army

  10. Emerging international markets: NLB

  11. Accessibility markets grow, too.

  12. New markets necessitate new business models. • One user/one copy: • Retail • Loan • Lease Model: • Maximum Access • Tiered Pricing • Rental Clubs • Point-of-Sale Purchases

  13. Great technology requires more than great devices. • Requires infrastructure and well-developed markets. • light bulbs electricity • automobiles  gas • connected & mobile devices content markets

  14. Thank Youwww.DLRinc.comwww.overdrive.com

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