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Emerging Markets

Emerging Markets. Chapter 9. Marketing & Economic Development. Economic Level of Country Economic development Rostow’s Stages Traditional Society Preconditions for Take-off Take-off Drive to Maturity Age of High Mass Consumption. Marketing & Economic Development . United Nations

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Emerging Markets

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  1. Emerging Markets Chapter 9

  2. Marketing & Economic Development • Economic Level of Country • Economic development • Rostow’s Stages • Traditional Society • Preconditions for Take-off • Take-off • Drive to Maturity • Age of High Mass Consumption

  3. Marketing & Economic Development • United Nations • More-Developed Countries • Less-Developed Countries • Least-Developed Countries • Newly Industrialized Countries

  4. Factors for Growth • Political stability • Economic & legal reforms • Entrepreneurship • Planning • Outward orientation

  5. Factors for Growth • Factors of Production • Industries Targeted for Growth • Incentives for Saving • Privatization of State-owned Enterprises • Large, Accessible Markets with Low Tariffs

  6. Marketing & Economic Development • Information Technology • Objectives of Industrialization • Infrastructure and Development • Marketing & NIC Growth

  7. Marketing in a Developing Country • Must tailor strategy • Demand • Economic Dualism • India

  8. Developing Countries & Emerging Markets • 75% of economic growth in next 20 years • Big Emerging Markets • Importation of goods

  9. Countries & Emerging Markets • The Americas • Population= 1.5 x US • Population= EU + 100 million • Dictatorships  Democracy • Brazil’s issues • Eastern Europe & Baltic States • Marxist-Socialist  Capitalist • First movers succeeded

  10. Countries & Emerging Markets • Asian-Pacific Rim • “Four Tigers” • ASEAN • China • Fastest growing GNP in the world • WTO & legal issues • Six regions

  11. Countries & Emerging Markets • Hong Kong • British control  Chinese control • Rule of law, predictable taxes, free capital movement, transparent regulations • Taiwan • Problems with China • Interdependence

  12. Countries & Emerging Markets • India • Recently entered world market • Lowering of restrictions • Current problems • Vietnam • Trade agreement with US • South Africa • Advantages • Disadvantages

  13. Strategic Implications for Marketing • Effects of increasing incomes • Income levels and characteristics

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