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21 RULES to Rock Your Next Pitch or SXSW Session

Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy." <br><br>Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.” <br><br>Here's the solution: It takes discipline and practice to channel your nerves. This deck will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple and understandable rules of the road that you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate. <br><br>Ready to rock?

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21 RULES to Rock Your Next Pitch or SXSW Session

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  1. RULES RULES TO ROCK YOUR TO ROCK YOUR NEXT PITCH NEXT PITCH OR SXSW SESSION SXSW SESSION OR STAN PHELPS @9inchmarketing

  2. THE PROBLEM PROBLEM PUBLIC SPEAKING> THE FEAR OF PUBLIC SPEAKING THE FEAR OF DYING DYING

  3. THE TRUTH TRUTH “There are only two types of speakers in this world. Those that get nervous and … liars.” - Mark Twain

  4. THE SOLUTION SOLUTION RULES OF THE ROAD BY THE NUMBERS

  5. ZERO BULLETS ZERO BULLETS PLEASE PLEASE . . . . . . GUNS DON’T KILL PRESENTATIONS… BULLETS DO

  6. KEEP KEY TEXT ON THE TOP 1/3 OF THE SLIDE avoid this [CREDIT: [CREDIT: WENDY GATES CORBETT WENDY GATES CORBETT] ]

  7. S SINGLE T THOUGHT O ONE P PERSON Deliver a single thought to Deliver a single thought to one person. You can’t deliver one person. You can’t deliver your next thought until you your next thought until you look at another person in the look at another person in the room. Then you deliver your room. Then you deliver your next single thought. Repeat. next single thought. Repeat. This one tip eliminates filler This one tip eliminates filler words, promotes eye contact words, promotes eye contact and allows you to breathe. and allows you to breathe.

  8. SECONDS OF PAUSE After you say something important or After you say something important or relevant, shut the f*%k up. Zip your lip. relevant, shut the f*%k up. Zip your lip. Allow at least two seconds of pause. Allow at least two seconds of pause. Let your audience take the thought in. Let your audience take the thought in.

  9. THE POWER OF 3 3’S People remember things in 3’s

  10. USE THE POWER POINTS 1 1 2 2 3 3 4 4 Place key text or focus images in these four points

  11. FINGERS Body language can consist of up to 55% of what’s conveyed. Use your hands wisely.

  12. SIXTH SIXTH SENSE Plug into your audience. It’s not about you, it’s about them.

  13. ONLY 7 7% OF THE FEELINGS YOU COMMUNICATE ARE THE WORDS THAT YOU USE

  14. STEPS OF THE HERO’S JOURNEY

  15. DRESS TO THE NINES NINES 80% of the judgments about you by the audience are made in a split second. Dress to impress.

  16. THE BRAIN CAN ONLY CONCENTRATE FOR 10 10 MINUTES BEFORE SHUTTING OFF Every 10 minutes, you need to reset the Every 10 minutes, you need to reset the audience. Play a video, ask a question audience. Play a video, ask a question or do a group exercise. or do a group exercise.

  17. “The length of a speech should be like a woman’s skirt. Long enough to cover the subject, yet short enough to keep your interest.” - Winston Churchill

  18. TAO OF TUFNEL Tone matters. Every so often you need to go “one louder”

  19. BAD THINGS WILL HAPPEN. FIX IT, FEATURE IT OR FORGET IT

  20. FONTS YOU SHOULD CONSIDER Baskerville Hobo Std Impact Marker Felt

  21. LESS IS MORE THE MAX NUMBER OF SLIDES (15 EVERY 20 MINUTES OF PRESENTATION 15) FOR

  22. THE MAXIMUM NUMBER OF WORDS YOU CAN USE ON ANY GIVEN SLIDE IN YOUR SLIDE DECK

  23. DON’T PLAY 20 20 QUESTIONS, FINISH STRONG

  24. MINIMUM FONT Fonts must Fonts must FO T

  25. VISUALS AID RECALL BY 55% $1 PER PHOTO AT $1 PER PHOTO AT DOLLAR PHOTO CLUB DOLLAR PHOTO CLUB OR CANVA OR CANVA

  26. WORD WORD UP “The difference between a good word and a great one is like the difference between lightning and a lightning bug.” VS. VS. - Mark Twain

  27. PRACTICE, PRACTICE, PRACTICE

  28. LAST RULE FINISH ON TIME FINISH ON TIME

  29. THAN THANK STAN PHELPS @9inchmarketing www.9inchmarketing.com stan@9inchmarketing.com K YOU YOU

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