Download
1 / 3
30 likes | 74 Vues
Use of telemarketing is its ability to liven up the B2B communication.<br>
E N D
Top 5 Tips to Make Your Telemarketing More Effective In 2017 Telemarketing is an extremely important tool for business promotions. Per latest statistics, more than 50% of the people prefer a “custom-made conversation” with a telecaller rather than visiting the company’s website to know more. Therefore, it is a big responsibility to the firm to furnish all details to clients using efficient tools like outstanding telemarketing software. In the age of emails and chatbots, telemarketing has its own relevance. Nothing sounds better to the ears of customers and potential clients than a sweet conversation with telecalling agents. Another advantage of telemarketing is its ability to liven up the B2B communication. It specifically targets the appropriate audience that is likely to be interested in growing the firm’s business by joining hands with it. 1) Seminar and Conference Booking: Of late, seminar booking has turned out to be one of the most effective ways of telemarketing. Seminars could act as eye openers to clients who wish to enter into a business dealing with the firm. According to the latest survey, around 86% of the customers don’t bother about paying a hefty sum of money to a firm if it delivers the right products and services. Well, if the seminar presents the USPs to the potential clients in an attractive manner, then no doubt, clients will readily strike a business deal with the firm. 2) Appointment Setting: A good telemarketing firm will bring both the client and the entrepreneur face- to-face with each other so that a meaningful discussion between them can take place. Rather than cold calling, appointment setting is the best strategy to move the business forward in lesser time and with limited investment.
3) Follow Up: What email campaigns initiate, it is the telemarketing that closes the deal. If customers have doubt about a product, then they can get the same cleared by directly calling a telecaller. Or take it this way, when a client finds something interesting in the email then he may wish to know more – telemarketing offers this follow-up option to optimize the opportunity. 4) Constant Feedback: As it is well known that the real judge of a product or services are the customers, so taking their views about the company’s products and services is important. In fact, the latest customer statistics also throw light on this very thing. Around 75% of the respondents agreed that customer satisfaction is extremely important for the longevity of any firm. So, a telemarketer can act as a bridge between the customer’s overwhelming expectations and what the company is actually offering. The market research conducted by telemarketer from time to time helps the business firm formulate its strategy accordingly. 5) Up to date Database: Another effective way of doing telemarketing is to keep the data clean and up to date. Well, a future client who was interested first and then gradually turned away can’t be counted among the list of prospective clients anymore. A telecaller has to keep the data clean and up to date so that only the intended clients with latest information are there in the system. Let’s discuss about acall center company managing the educational portal who was looking out for franchises. The owner of the portal was reluctant to go for telemarketing. Though, there were lots of student enquiries every now and then, no dealers or sub-dealers were contacting the firm. It was a big challenge for the call center. Eventually, the call center admin convinced the owner to allow telemarketing so that they can focus more on growing the business. Fearing more losses, the owner nodded its head giving approval to the telemarketing. The telemarketing team formed the strategy quickly. They follow several combinations of marketing tricks to get more business enquiries. After a week of incessant telemarketing, the owner finally got some major leads. Then the appointment setting and in-person meet followed. Soon, the company got many new clients- turned franchises. The firm recorded the net profit of 43% after three months – the best in the last five years of its existence. In Nutshell Telemarketing is a sensitive thing. A slight of disturbance could seriously piss a customer off. Ideally, every telemarketing conversation should be initiated only when the best telemarketing software is already installed in the system.
