1 / 4

PR in Theory and in Practice

Public Relations(PR) is the strongest and most decent tool of image building in the science of marketing, due to its simplicity, efficacy and efficiency PR is considered a more classic form of promotion than advertising or better to say PR ; 'Diplomatic Media Promotion' in the current scenario.

TheYellowCoin
Télécharger la présentation

PR in Theory and in Practice

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PR In Theory And In Practice

  2. Public Relations • Public Relations(PR) is the strongest and most decent tool of image building in the science of marketing, due to its simplicity, efficacy and efficiency PR is considered a more classic form of promotion than advertising or better to say PR ; 'Diplomatic Media Promotion' in the current scenario. Apart from market research, strategic planning, media relations, content management, strategy formulation and event scheduling, PR required much beyond this for desired results.Here, we would focus on things which are very much essential as well as practical but lacks in theoretical significance as very less attention is paid by the experts in the academic content for PR; books usually referred in the curriculum of mass communication and journalism courses offered by various colleges and universities. There are 5 vital factors which greatly affect a campaign in a subtle manner, these are...

  3. 1. Always make honest commitments with your client: Although PR can bring tremendous results in the long-run but it always takes time in creating the base. PR is not advertising where splurging money can enhance immediate visibility, PR works more on relations than budgets and pursuing the media is a time taken process. Therefore, a good PR agency always makes honest commitments with the client about the coverage in all three kinds of media- print, electronic and web.2. Be creative to receive attention: From content creation to image projection and story presentation to scheduling a PR Agency should be very creative and innovative in developing ideas and execution of the plan. In the recent era where digital media plays an indispensable role in the PR activities the presentation on various social media sites should be appealing as well as engaging.

  4. 3. Pursue the media but never annoy them: PR without the help of media professionals and journalists is impossible but it doesn't mean that you repeatedly call them without understanding their limitations. "Excessive follow-ups can spoil the efforts, one must have passions as well as patience in approaching the media." Geeta Singh, Founder & MD of The Yellow Coin Communication(TYCC).     4. Be ethical while promoting a brand: Never choose a devious way for gaining early results, do not promote a brand or event which goes against the ethos of masses. Never directly attack on the competitors of your clients.5. Always prepare a contingency plan: In case of negative publicity by rivals and competitors always get ready with a contingency plan and never react in haste. With the advent of social media the vulnerability of such kinds of attack has increased tremendously.  

More Related