Tom De Ruyck's Uploads

110 Uploads

The Consumer Consulting Board [ BOOK // Link to FREE e-version below! ]
The Consumer Consulting Board [ BOOK // Link to FREE e-version below! ]
  • 33 vues
The Chief Consumer Officer
The Chief Consumer Officer
  • 42 vues
Co-Everything: the Itch of Users in Innovation
Co-Everything: the Itch of Users in Innovation
  • 35 vues
Best of ESOMAR - Germany
Best of ESOMAR - Germany
  • 52 vues
Becoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking Organization
  • 46 vues
Mobilizing Urban Parents Around the World
Mobilizing Urban Parents Around the World
  • 47 vues
The Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market Research
  • 45 vues
Engage, Inspire, Act: three stepstones towards developing more impactful products
Engage, Inspire, Act: three stepstones towards developing more impactful products
  • 40 vues
Synergizing Natural and Research Communities
Synergizing Natural and Research Communities
  • 43 vues
Game on Qualitative Researchers
Game on Qualitative Researchers
  • 45 vues
Why Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer Officer
  • 29 vues
Think Big and Connect to the Max
Think Big and Connect to the Max
  • 29 vues
The Future of Market Research
The Future of Market Research
  • 45 vues
How fans became future shapers of an ice cream brand - Ben & Jerry's Community [PAPER]
How fans became future shapers of an ice cream brand - Ben & Jerry's Community [PAPER]
  • 47 vues
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
  • 67 vues
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
  • 38 vues
The Bright Future of Communities
The Bright Future of Communities
  • 46 vues
Always-on Research via MROCs
Always-on Research via MROCs
  • 28 vues
Research Communities Infographic
Research Communities Infographic
  • 68 vues
Air France / KLM MROC project: crossing the boundary of professions
Air France / KLM MROC project: crossing the boundary of professions
  • 52 vues
Air France / KLM MROC project: crossing the boundary of methods
Air France / KLM MROC project: crossing the boundary of methods
  • 35 vues
Air France / KLM MROC project: crossing the boundary of time
Air France / KLM MROC project: crossing the boundary of time
  • 38 vues
Nightlife Journey Interactive Infographic
Nightlife Journey Interactive Infographic
  • 82 vues
Universal Brands - Giving Brands Local Relevance
Universal Brands - Giving Brands Local Relevance
  • 38 vues
ESOMAR CEE Forum: Always-on Research
ESOMAR CEE Forum: Always-on Research
  • 33 vues
Co-creating Concepts & Ideas
Co-creating Concepts & Ideas
  • 35 vues
BAQMaR Conference 2012: The Next Level
BAQMaR Conference 2012: The Next Level
  • 45 vues
Co-Creating Brands & Campaigns via Customer Communities
Co-Creating Brands & Campaigns via Customer Communities
  • 58 vues
KLM / AirFrance Research Community Case: Doing More With Less
KLM / AirFrance Research Community Case: Doing More With Less
  • 76 vues
ESOMAR Qualitative 2012: MROC case with Air France / KLM
ESOMAR Qualitative 2012: MROC case with Air France / KLM
  • 63 vues
Come Dine With Me, Australia
Come Dine With Me, Australia
  • 52 vues
Workshop: From Co-creation to Structural Collaboration with Consumers
Workshop: From Co-creation to Structural Collaboration with Consumers
  • 55 vues
Workshop ESOMAR: Gamification in MROC projects
Workshop ESOMAR: Gamification in MROC projects
  • 50 vues
Heineken: Designing the Club of Tomorrow
Heineken: Designing the Club of Tomorrow
  • 75 vues
How structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sector
  • 33 vues
When community members take over!
When community members take over!
  • 44 vues
Consumer Immersion Webinar
Consumer Immersion Webinar
  • 44 vues
Heineken - 'The Club of Tomorrow'
Heineken - 'The Club of Tomorrow'
  • 74 vues
Social Media Around the World 2012
Social Media Around the World 2012
  • 69 vues
InSites Consulting 'Online Customer Community' (MROC) capabilities & references
InSites Consulting 'Online Customer Community' (MROC) capabilities & references
  • 49 vues