From TOMS to IKEA: Impact Reports That Inspire Action

1. From TOMS to IKEA: Impact Reports That Inspire Action An impact report isn’t just about ticking boxes or listing achievements. It’s your chance to tell a story—one that shows the difference you’ve made and inspires others to get involved. Brands like TOMS and IKEA have mastered the art of turning their work into stories that people love. Here’s how they do it and how you can too: Problem 1: Struggling to Communicate Your Impact Your work creates meaningful change, but your audience doesn’t fully understand its depth or significance. The Example: TOMS TOMS’ Impact Report doesn’t just focus on how many shoes they’ve donated—it delves into the ripple effects of their

2. initiatives, like improved access to education and health outcomes for children. By connecting outputs to tangible, human-centred outcomes, TOMS crafts a story that resonates deeply. The solution? Outcome-Driven Storytelling.It’s not just about what you do—it’s about the difference it makes in people’s lives. Let’s help you frame your achievements in ways that inspire and engage. Problem 2: Designing Reports That Stand Out How do you ensure your report doesn’t get lost in the sea of content your stakeholders consume daily? The Example: Fairtrade International Fairtrade’s Impact Report is a visual masterpiece, using bold, colourful infographics and data visualisation techniques to present complex global issues like fair wages and environmental sustainability in an accessible way. The Solution? Visually Engaging Design. A stunning layout can transform dense data into something that’s not just readable—but memorable. We’ll craft a design that grabs attention and keeps your readers hooked.

3. Problem 3: Proving ROI to Funders and Donors Funders want to see how their contributions create measurable results—and they want to trust that their investments are making a difference. The Example: Room to Read Room to Read’s Global Impact Report is built around transparency, highlighting metrics like the number of books distributed and literacy rates improved. By showcasing year- on-year growth and program outcomes, they give donors a clear sense of their ROI.

4. The Solution? Transparent Metrics & Impact Dashboards. Clear, concise data builds trust and encourages future support. We’ll help you gather, analyse, and present data that stakeholders care about most. Problem 4: Missing Opportunities to Engage Audiences Your impact report can be more than a document—it can be the heart of a multi-channel engagement strategy. The Example: IKEA IKEA’s Sustainability Report isn’t just a document—it’s a dynamic content source. They create bite-sized content, including social media posts, infographics, and short videos, to expand the report’s reach and keep audiences engaged long after its release. The Solution? Multi-Purpose Content Strategy. Turn your impact report into an evergreen resource for blogs, social media, and presentations. We’ll help you extract maximum value from your report, fuelling months of outreach.

5. Problem 5: Lack of Bandwidth to Create a High- Quality Report Your team’s resources are stretched, but you still need a report that reflects the quality of your work. The Example: UNICEF UNICEF’s State of the World’s Children Report is an annual gold standard in impact reporting. They partner with seasoned writers, designers, and data analysts to produce a report that combines cutting-edge research with stunning visuals—all while meeting tight deadlines. The Solution? Outsourcing to Experts. Working with specialists ensures a polished, professional result without overburdening your team. From initial concept to final design, we’ll handle the heavy lifting so you can focus on creating impact.

6. Let’s Create Reports That Reflect Your Purpose! Every impactful organisation deserves a report that reflects its efforts to change the world. Let us help you craft a document that inspires, informs, and drives action.