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Reliance Gourmet Supermarket- Freshpik case study

The fifth-largest and preferred retail destination globally, the Indian retail industry is one of the fastest-growingsegments in the world.

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Reliance Gourmet Supermarket- Freshpik case study

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  1. RelianceGourmet Supermarket-Freshpik casestudy

  2. WhatisFreshPik • ImmersiveShoppingconcept • Self-checkout Contents INDEX 01

  3. Thefifth-largestandpreferredretaildestinationglobally,the Indianretailindustryisoneofthefastest-growingsegmentsinthe world. • India is experiencing unprecedented growth with retail developmenttakingplacenotjustinmajorcitiesandmetros, butalsointierIandIcities. • Healthyeconomicgrowth,changingdemographicprofile, increasing disposable income, urbanization, changing consumer tastes and preferences are some of the factors drivinggrowthintheorganizedretailmarketinIndia. INDEX 02

  4. Markingitsforayintotheultra-premium grocerysegment–RelianceRetail launchedafirstofitskindexperiential gourmetfoodsuperstore–calledFreshPik. • JioWorldDrive(JWD),inMumbai's commercialepicentre,BandraKurla ComplexisReliance'spremiumretail destination. • TheFreshPikstorehasbeendesigned keepinginmindtherefinedtastesand delicateaestheticsensibilitiesoffood connoisseurs and wel-travelled gourmands. INDEX 03

  5. Thedistinctive immersive shopping concept is curatedtomakeshoppingfun,satisfyingand pleasurable. • Integratingphysicalanddigitalthemesalong withthedistinctiveimmersiveexperience elevatestheexperienceofshoppingtoa wholenewlevel. • Dedicatedtocreatingmomentsofdelight, manyoftheseimmersiveexperiencesisbeing implementedforthefirsttimeinIndia. ImmersiveShoppingconcept INDEX 04

  6. The range of food items offered at the gourmet store include-staples,freshlypickedfruits,andvegetables— withspeciallycuratedexoticandorganicvarietiesand livemicrogreens • Apartfromthisdiverserange,the"GoodforYou",rangeof premium and healthy food products caters to the diverse dietary preferences of the health-conscious customer's dedicated sections for non-dairy milk, keto- friendly,gluten-free,organic,vegan,high-proteinoptions. • Providestheexoticvarietiesofteaandcoffee;a widerangeofpersonalcareproducts,including premiumAyurvedic INDEX 05

  7. ThewinestoreatFreshpikisstockedwithglobally • renownedwines. • However, whatmakes the wine store at Freshpik uniquelydistinctiveistheinbuilttastingroomwhere customerscantrywinesandbeersoftheirchoice, • andevenengageinappreciationandeducation • sessions. • For the chocoholics, it presentsa haven offering the bestchocolatesfromGodiva,Smoor,Cadbury,anda hostoffinestfarm-to-barchocolatebrands. • AdedicatedM&Mscornerhasawholerangeof productsfromM&Mandallowscustomersto • customizeandpickflavorsoftheirchoice. INDEX 06

  8. AnotherattractionforKidsisthe"The CandyParadise"offeringafresh servingofmilkshakes,andwafflesat Epigamia'sYogurtBarorlivepopcorn andcottoncandypop-upsat4,700 BCpopcorn. • Thestaplescountertheatreslive preparationkiosksofnutbutterornut milk. • Whenitcomestofreshproduce, FreshPikoffersitscustomersexotic varietiesoffruitsandvegetableswith speciallycuratedandorganic varietiesandlivemicrogreens. Anothercounterdisplayspotsofherbs suchascoriander,lemongrass,mint leavetobegrownathome. INDEX 07

  9. Integratingtheomnichannelexperience,Freshpikprovidesa digitalcompanycalled"PersonalShopper"wherecustomers candoaquickself-check-out.TheFRESHPIKappwillbe • availablesoontoo. • FreshPik opens from 11 a.m. to 9.30 p.m. on all days. All store membersstrictlycomplywithCovidprotocolsintheinterestofthe safetyofcustomersandemployees. • "Ifgood food is your thing, Freshpik is a paradise. It'sa playground to delight all our senses, touch, see, smel , hear, taste,enjoy... Freshpikisafoodexperience,notjustastore"said DamodarMall,CEOGroceryRetail,RelianceRetail. Self-checkout INDEX 08

  10. ThankYou +91-98604-26700 consult@mindamend.net Yourretailcoach.in

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