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The ARCS Model of Motivational Design

The ARCS Model of Motivational Design. The ARCS Model of Motivational Design. A ttention. R elevance. C onfidence. S atisfaction. The ARCS Model of Motivational Design. A ttention. R elevance. C onfidence. S atisfaction. The ARCS Model of Motivational Design. A ttention.

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The ARCS Model of Motivational Design

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  1. The ARCS Model of Motivational Design

  2. The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction

  3. The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction

  4. The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction

  5. The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction

  6. The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction

  7. Attention ARCS

  8. Attention • Perceptual arousal Inquiry arousal ARCS

  9. Attention • Examples Incongruity and conflict Active Participation Inquiry Humor Variability ARCS

  10. Attention • Examples ARCS

  11. Attention • Incongruity and conflict ABZ 2 + 2 = 9 ARCS

  12. Attention • Active participation ARCS

  13. Attention • Inquiry ARCS

  14. Attention • Humor ARCS

  15. Attention • Variability ARCS

  16. Relevance ARCS

  17. Relevance • Experience Present worth (WIIFM) Future usefulness Needs matching Modeling Choice ARCS

  18. At sea aboard USS Carl Vinson, Jan. 5, 2002 — USS Carl Vinson (CVN 70) launches a Sea Sparrow during a missile launch exercise while the ship was sailing toward Hawaii. U.S. Navy photo by Photographer's Mate 3rd Class Martin S. Fuentes. [020105-N-5555F-001] Jan. 5, 2002 Relevance • Experience ARCS

  19. At sea aboard USS Enterprise, Oct. 5, 2001 — Members of Explosive Ordnance Disposal Mobile Unit Two (EODMU-2) fast rope from a Seahawk helicopter onto the flight deck aboard USS Enterprise (CVN 65) during a training exercise. U.S. Navy photo by Photographer's Mate 1st Class Martin Maddock. [011005-N-0872M-502] Oct. 5, 2001 Relevance • Present worth (WIIFM) ARCS

  20. Relevance • Future usefulness ARCS

  21. Relevance • Needs matching ARCS

  22. Jan. 15, 2002 —Chief of Naval Operations Adm. Vern Clark visits Sailors onboard USS Theodore Roosevelt (CVN 71). U.S. Navy photo by Chief Photographer's Mate Eric A. Clement. [020115-N-1328C-506] Relevance • Modeling ARCS

  23. Relevance • Choice ARCS

  24. Confidence ARCS

  25. Confidence • Objectives & prerequisites Increasing levels of difficulty Feedback Learner control ARCS

  26. Confidence • Objectives & prerequisites ARCS

  27. Confidence • Increasing levels of difficulty ARCS

  28. Confidence • Feedback ARCS

  29. Confidence • Learner control ARCS

  30. Satisfaction ARCS

  31. Satisfaction • Natural consequences Positive consequences Equity ARCS

  32. Satisfaction • Natural consequences ARCS

  33. Satisfaction • Positive consequences ARCS

  34. Satisfaction • Equity ARCS

  35. The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction

  36. Keller, J. M., (1983). Development and Use of the ARCS Model of Motivational Design (Report No. IR 014 039). Enschede, Netherlands: Twente Univ. of Technology. (ERIC Document Reproduction Service No. ED 313 001)  • Maslow, A. (1954). Motivation and personality. New York: Harper. References

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