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Marketing Session 1 Report: Key Points & Questions for Exam

Report on Session 1 of MKT443 featuring reading assignments review, key takeaways, exam prep questions, and extra credit factors. A two-page structure with brief summaries, key learnings, and current company analysis.

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Marketing Session 1 Report: Key Points & Questions for Exam

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Presentation Transcript

  1. Session 1 (MKT443 Spring ‘08) • Roster Call • Syllabus & Course Introduction • WSJ sign-up and presentation sign-up • Ch. 1 of Lehmann and Winer • Assignment • Read Syllabus Carefully & Mark Your Calendar • Read Coke (Ch. 3) of Marketing Mistakes and be ready for discussion • Read Ch. 2 of L&W and Ch1 & 2 of B&N

  2. Session 1 (MKT 443) • Report for Reading Assignments • Maximum Two pages • Prepare 45 copies • Structure • Summary (make it brief!): One Paragraph • What You Learned: One or Two Key Takeaways and Elaborate • 2 questions you would ask for the exam • Extra credit: Current condition of the company (MMS); an example (Coopetition book and Nintendo book)

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