1 / 2

Session 1 (MKT443 Spring ‘ 08)

Session 1 (MKT443 Spring ‘ 08). Roster Call Syllabus & Course Introduction WSJ sign-up and presentation sign-up Ch. 1 of Lehmann and Winer Assignment Read Syllabus Carefully & Mark Your Calendar Read Coke (Ch. 3) of Marketing Mistakes and be ready for discussion

abbott
Télécharger la présentation

Session 1 (MKT443 Spring ‘ 08)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Session 1 (MKT443 Spring ‘08) • Roster Call • Syllabus & Course Introduction • WSJ sign-up and presentation sign-up • Ch. 1 of Lehmann and Winer • Assignment • Read Syllabus Carefully & Mark Your Calendar • Read Coke (Ch. 3) of Marketing Mistakes and be ready for discussion • Read Ch. 2 of L&W and Ch1 & 2 of B&N

  2. Session 1 (MKT 443) • Report for Reading Assignments • Maximum Two pages • Prepare 45 copies • Structure • Summary (make it brief!): One Paragraph • What You Learned: One or Two Key Takeaways and Elaborate • 2 questions you would ask for the exam • Extra credit: Current condition of the company (MMS); an example (Coopetition book and Nintendo book)

More Related