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Elizabeth Duhamel Whitney Smyth. What the West Doesn’t Get About China. What country do you think is China’s biggest exporter?. How do you picture the average lifestyle in China?. Domestic demand Sales of Chinese produced products are highest in China
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Elizabeth Duhamel Whitney Smyth What the West Doesn’t Get About China
Domestic demand Sales of Chinese produced products are highest in China “China has about 90 cities with a middle-class population of 250,000 or more; the U.S. and Canada together have fewer than 70.” China is on a fast-pace towards a consumer driven economy
Technology is being adopted faster than any other country China is among the world leaders in consumer markets and B2B technologies continued
Dependent on foreign multinationals for market access Largely rely on foreign universities Lack of resources and food Behind cultures in pharmaceuticals and health care Still far from self-sufficient
Increasing middle class Focus on widespread local growth in the cities with highest middle class population Understand consumer needs and demands Opportunity to enter other emerging markets Emerging trends
Adapting to the Chinese consumer One new restaurant opening a day Local places help them become a well known brand KFC
China is one of the largest markets, so multinational companies must move fast for companies to succeed Establish now, with locally established strategy to succeed. Overview