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Embracing Innovation: IDEO's Approach to Design and Collaboration

IDEO, a leading product design firm, thrives on fostering innovation through a unique blend of creativity and structured methodologies. Their approach includes six vital personas: Learning (Anthropologist, Experimenter, Cross-Pollinator), Organizing (Hurdler, Collaborator, Director), and Building (Experience Architect, Set Designer, Caregiver, Storyteller). These personas encourage a culture of curiosity, collaboration, and empathy, enabling teams to generate and implement new ideas effectively. IDEO champions the belief that innovation is the key to success in today’s competitive economy.

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Embracing Innovation: IDEO's Approach to Design and Collaboration

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  1. living with the lab OVERVIEW of www.thefacesofinnovation.com IDEO is a product design firm

  2. living with the lab Innovation • Finding new ways to do things • Now recognized as the single most important element that determines the success of companies in the modern economy • IDEAS paired with ACTION • People creating VALUE though the IMPLEMENTATION of new ideas

  3. living with the lab T-shaped people • Wide breadth of knowledge across disciplines • Deep knowledge in one or two specific areas T

  4. living with the lab The learning personas • Anthropologist • Experimenter • Cross-pollinator Gather new sources of information

  5. living with the lab The organizing personas • Hurdler • Collaborator • Director Even the best ideas must compete for time, attention, and resources

  6. living with the lab The building personas • Experience Architect • Set Designer • Caregiver • Storyteller Apply insight form the Learning Personas and channel empowerment from the Organizing Personas to make innovation happen

  7. living with the lab Learning persona: anthropologist • Observe, Interact, Look Around • Vuja De – see the common for the first time • Keep a “Bug List” and an “Idea Wallet” • Maintain a Spirit of Curiosity The real act of discovery consists not in finding new lands, but in seeing with new eyes – Marcel Post

  8. living with the lab Learning persona: experimenter • Hard Work, Curious Mind • “Fail Often to Succeed Sooner” • Prototype everything! I have not failed, I have merely found ten thousand ways that won’t work. - Thomas Edison Library of Congress

  9. living with the lab Learning persona: cross-pollinator • Draw Associations, Make Connections • Wide sets of interests and Avid Curiosity • Bring seemingly unrelated ideas together • Pie tins = Frisbees ?!? Leave the beaten track occasionally and dive into the woods. Every time you do so, you will be certain to find something that you have never seen before. - Alexander Graham Bell Library and Archives of Canada

  10. living with the lab Organizing persona: hurdler • Tireless Problem-Solver, Optimist • Quiet Determination, perseverance • Don’t “just do your job” • Do see beyond initial failures We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard . . - John F. Kennedy Wikipedia http://www.youtube.com/watch?v=g25G1M4EXrQ

  11. living with the lab Organizing persona: collaborator • The team over the individual, shared journey • Multidisciplinary teams • More of a coach than a boss In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. - Charles Darwin From Origins, Richard Leakey and Roger LewinWikipedia

  12. living with the lab Organizing persona: director • Big picture thinking • Bring out the best in team members • Give center stage to others • Shoot for the moon and wield a large toolbox I dream for a living. - Steven Spielberg Wikipedia

  13. living with the lab Building persona: experience architect • Fend off the ordinary wherever you find it • Facilitate positive encounters with your products, services, organizations, spaces, and events The “value added” for most any company, tiny or enormous, comes from the Quality of Experience provided. - Tom Peters ordinary

  14. living with the lab Building persona: set designer • Liven up the workplace • Promote energetic, inspired culture Every organization (and every employee) performs a bit better or worse because of the planning, design, and management of its physical workspace. - Franklin Becker

  15. living with the lab Building persona: caregiver • The foundation of human-powered innovation • Empathy for individuals • Create relationships Think one customer at a time and take care of each one the best way you can. - Gary Comer

  16. living with the lab Building persona: storyteller • Capture imagination with a story • Spark emotion and action • Video, narrative, animation, even comic strips! The universe is made of stories, not atoms. - Muriel Rukeyser

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