1 / 8

Strategies to Enhance Clinton Cards' Brand Image and Online Engagement

This analysis focuses on the current challenges faced by Clinton Cards, particularly in enhancing their brand image and increasing online engagement. Research indicates that customers perceive the store as outdated and prefer in-person purchases over online transactions due to security concerns. Recommendations include improving store layout for a more appealing aesthetic, enhancing online user experience by ensuring safety and ease of use, and differentiating the brand from competitors by offering unique benefits. A comprehensive marketing strategy aimed at modernizing the in-store experience and boosting online confidence is essential for revitalizing the brand.

abia
Télécharger la présentation

Strategies to Enhance Clinton Cards' Brand Image and Online Engagement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Clinton Cards Gemma Downing Brand Consultant GD Marketing

  2. Research “Its’ just as easy to go into any other card store on the high street“ “…shop look[s] untidy. The whole shop looks out of date actually, compared to other stores with the same sort of prices.”

  3. Research “I don’t like using my credit card online incase something goes wrong” “It’s easier just to pick [a card] up in town or when I’m in the supermarket.”

  4. Store Layout The brand loyalty life cycle - The need to differentiate. Beristain J and Zorrilla P (2011) • correlation between the image of the store and the perceived value of the brand. • Being stylish would differentiate you from rivals and increase the value of the brand.

  5. Clintons Website People know about it, so why aren't they using it? • Security • Not enough benefits Soopramanien D (2011)

  6. Recommendations Improving the Brand image Improve the layout of your stores • The Co-Op Differentiate yourself: • Bornemann T and Homburg C (2011) – Increase quality

  7. Recommendations Encouraging people to use the website • Reassure people that using the website will be: • Easy to use • Safe • Differentiate it from your competitors…

More Related