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bbbbb. Market opportunities for products and services. Barriers Cost Fear of technology Fear of Fear of losing independence Fear of growing old Privacy Confidentiality. bbbbb. Which one looks most vulnerable. bbbbb. Labelling. bbbbb. Case Study.
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bbbbb Market opportunities for products and services Barriers • Cost • Fear of technology • Fear of Fear of losing independence • Fear of growing old • Privacy • Confidentiality
bbbbb Which one looks most vulnerable
bbbbb Case Study Pam is 78 years old and lives in Essex, she has one daughter in Great Yarmouth and another in Middlesex. Pams’ family believes she would benefit from telecare and it would be piece of mind for them.
bbbbb Case Study Pam feels she is able to cope and does not need any extra help. • Does not want complicated modern equipment in her home • Does not want people knowing her business • Does not want people interfering in her life
bbbbb Where is the Market Pam or ………?