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Siemens and the future of telecommunications

Sofia, 05.11.2004. Siemens and the future of telecommunications. Siemens Com holds leading positions in the key segments. Digital Cordless Phones. World's most successful convergence supplier. World's leading NGN platform supplier for carriers. Mobile Phones. Devices. Wireless Modules.

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Siemens and the future of telecommunications

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  1. Sofia, 05.11.2004 Siemens and the future of telecommunications

  2. Siemens Com holds leading positions in the key segments Digital Cordless Phones World's most successful convergence supplier World's leading NGNplatform supplier for carriers Mobile Phones Devices Wireless Modules Trendsetter in mobile radio and broadband wireless access World market leader in IP based enterprise switching Fixed Networks Carrier Mobile Networks Technology leader in intelligent devices, CPE and wireless modules Enter-prise World's leading ICT service and solution provider Enterprise Communications

  3. Reality – different networks and devices Wireline networks Wireless networks Applications Public networks Private networks Service Service Devices Convergence

  4. Filling the revenue gapwith attractive Home Entertainment applications … VideoBroadcast Video Telephony Walled Garden Internet on TV Online Gaming Video/Audioon Demand Revenue Add application revenues to boost profits Declining voice revenues Time

  5. 8,5 The most promising scenario is a full service bundle at an attractive price A representative end-user survey was conducted in several countries with a deep dive in Germany. % of importance Price 37,9 Monthly price for devices + services 12,4 Video Telephony 12,4 Video on Demand in VHS quality 7,8 Personal Video Recorder Applications 6,2 Infotainment / Web / Surfing 5,4 Wireless over landline 4,8 Game console online Interactive TV 4,7 Waiting time, before a film can be seen Quality Source: NFO Infratest InCom, 2003

  6. Reinventing the Communications Market LifeWorks User-centric Network-centric Unified user experience Unified networking and applications domain Today’sMarket Role and contextawareness Communications broker Invisible infrastructure Presence awarecommunication

  7. LifeWorks - Siemens vision for communications Unified domain Wireless networks Wireline networks Applications Public networks Private networks Mobile workers Home office Branch office Headquarters Unified user experience

  8. Control is key to fixed/mobile convergence Applications UMTS Internet Siemens is uniquely qualified to leadin fixed/mobile convergence GPRS ISDN, PSTN, GSM WLAN / DSL

  9. SURPASS hiQ 8000 / HiPath 8000 SIMON Unified domain Wireless networks Videotelephony Wireline networks Video on Demand Internet over TV Applications Private networks Public networks Personalized video recorder Music OpenScape HiPath 8000 SURPASS hiQ 8000 Gaming on Demand OpenScape LifeWorks GUI TUI SUI EUI Mobile workers Home office Branch office Headquarters OpenScape Communications Broker SIP Gateway Unified user experience Our innovation strategy in action ICN Innovation Board Leverage Resources Nurture Innovation Siemens – Global Network of Innovation

  10. Share a moment with friends… Example: • Maria is at the Olympic Games in China. Her boy-friend is at home. • After the soccer game Mariameets with our famous football player - Berbatov. • She calls her boy-friend who is watching the game on TV with her UMTS phone. He accepts the calland can participate in this exciting event with a small window opening up on his TV. Video Telephony Using Siemens solutions you can offer interworking to a variety of devices. Siemens solutions guarantee easy of use by employing existing standard equipment (TV and analog phone).

  11. Wall Street Journal recognizes LifeWorksas a breakthrough innovation "Siemens wants to have phones, computers and PDAs act as if they're all parts of a common system." • Gold medal in category Network –Internet Technologies – Broadband • Bronze medal for overall innovative concept • Jury of ten technology andbusiness experts • Field of 130 European entries

  12. Thank you for your attention For additional information: Hristo Hristov Sales Director Siemens Information and Communication EOOD Tel: (+359 2) 9370 254 Fax: (+359 2) 9370 276 E-mail: hristo.hristov@siemens.com

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