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Law Firm Social Media: Yes, This Applies To You

Law Firm Social Media: Yes, This Applies To You. By PaperStreet Web Design. The Value of Social Media. Social media marketing includes the use of social networking sites and on-site activity including blogging, user-generated content, ratings and reviews. Why it applies to you. Relevancy

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Law Firm Social Media: Yes, This Applies To You

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  1. Law Firm Social Media:Yes, This Applies To You By PaperStreet Web Design

  2. The Value of Social Media Social media marketing includes the use of social networking sites and on-site activity including blogging, user-generated content, ratings and reviews.

  3. Why it applies to you • Relevancy • Being THE Source for your industry • Branding • Topical • Use SMO as lite blogging

  4. Stats Galore • Facebook is the mostly commonly used in social media outlet, with 85% of companies using this site as part of their marketing strategy. • followed by Twitter (77%) • LinkedIn (58%) • Google Plus (17%) • Facebook has 845+ million users • Twitter has 300+ million users • LinkedIn has 150+ million users • Google Plus has 62 million users

  5. Overview of the Big Networks • Facebook • Add Logo • Photos • Info/Bio • Short URL • Links • Pages/Tabs regarding legal services (discuss below) • Initial Posts – What is on your Mind • Promote to Network of Friends • Pull in blog

  6. Overview of the Big Networks • Twitter • Full Name • Create a Username that is catchy / branded. • Picture Upload • URL of website • One Line Bio – Keep it short, interesting and keywords of what you do. • Location • Branded Background Design • Connecting (Directory listing/followers)(discuss below)

  7. Overview of the Big Networks • LinkedIn • Import all Contacts • Recommendations/Groups (discuss below) • Biography Setup • Name • Current Position • Past Positions • Education • Connections • Websites • Twitter • Public Profile Name • Summary • Specialties

  8. Overview of the Big Networks • Google Plus • SEO query phrases are tracked with the Introduction; Employment; Education; and Places sections • Having a +1 button prominently available is key • optimize social snippets and posts • make your Google + as readable as possible • Posts are really important • make sure to post to the public • create a bold Seo'ed title for each post • make sure to respond to comments • if someone replies, Circle them • If someone shares your post/content, +1 that share

  9. Advanced Updates • Facebook Pages • LinkedIn Groups • Google+ SEO Value • Twitter Followers

  10. Programs to Use to Communicate(and make life easy) • Manual from Web or Mobile • Auto from Blog • Hootsuite • A social media dashboard to monitor and mange multiple Social Media accounts.

  11. Listen, Engage, Share. • What to Post • Frequency • I don’t have enough time. Yeah, you do.

  12. To outsource or not to outsource? • No! Tempting but don’t do it.

  13. Live Example • Twitter • Google Plus

  14. Law Firm Social Media:Yes, This Applies To You By PaperStreet Web Design

  15. Thank you very much! • http://www.facebook.com/paperstreet • http://twitter.com/paperstreet • http://www.linkedin.com/company/paperstreet/

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