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The Impact of Para-Social Relationships: Tim Tebow’s Celebrity Construction and Fan Dynamics

This analysis delves into the para-social relationships that fans build with celebrities, focusing on Tim Tebow. It explores how emotional connections are created through media, particularly TV and social platforms. By analyzing advertisements like the Family Super Bowl commercial and Tebow’s online presence, the study reveals how celebrities manage their identities through specific narratives. The findings highlight the role of technology in shaping these relationships and warn of potential unhealthy obsessions as fans navigate between reality and constructed celebrity personas.

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The Impact of Para-Social Relationships: Tim Tebow’s Celebrity Construction and Fan Dynamics

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Presentation Transcript

  1. “As a competitor and an athlete, you have to believe in the people who believe in you.”The Celebrity Construction of Tim Tebow and His Para-social Fan Relationships Adele Sullivan CMC 200 6 May 2013 Dr. Ted Gournelos

  2. BIG 5: • Topic: Para-social relationships • Focus: Fans emotional attachment to celebrities; specifically to Tim Tebow • Methods: Textual analysis and content analysis • Target: television advertisements, social media accounts, official websites, the Internet • Goals: to be able to decipher between the construction of a celebrity versus the reality; the authenticity of a celebrity

  3. Methods/Analyses • Textual Analysis  Focus on the Family Super Bowl commerical; interview of his parents about the making of the commercial and Tebow’s personal story • Content Analysis Tebow’s 4 social media sites (Facebook, Twitter, Instagram, YouTube) and his 2 official websites (www.timtebow.com and www.timtebowfoundation.org)

  4. Discussion/Findings • Para-social relationships are in fact created through technology (TV & the Internet) • Different levels of emotional attachment/connections to a celebrity by a fan exist • Special language and rhetoric is used to lure fans in and increase profits/ the desire to get to know a celebrity on a personal level • Tebow uses religion and athleticism to construct a certain identity that is then portrayed to the fans  gives celebrities power

  5. Why does this matter? • Para-social relationships are becoming more prevalent in society due to an influx in technology usage • Celebrities lives are much more publicized now more so than ever before; more personal information made public • A whole new type of fan is being constructed • It can become an unhealthy obsession; one can begin confusing a false reality with the truth

  6. HONOR CODE: • “ On my honor I have not given, nor received, nor witnessed any unauthorized assistance on this work.” • ADELE SULLIVAN

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