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Talk on Media Awareness

Talk on Media Awareness. Electronic Media. (TV, Radio). Printed Media. (Picture, Text). New Media (Internet). Purpose. to enhance the ability of critical thinking to promote alertness and consciousness to develop a proper sense of values. 4 Steps.

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Talk on Media Awareness

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  1. Talk on Media Awareness Electronic Media (TV, Radio) Printed Media (Picture, Text) New Media (Internet)

  2. Purpose • to enhance the ability of critical thinking • to promote alertness and consciousness • to develop a proper sense of values 4 Steps understand the media (how it is presented / regulated) contact analyze/think thoroughly response (appreciate/assess/monitor)

  3. Understand TV Medium ¤ is more pervasive ¤ penetrates into almost every household ¤ imitates the real world by sound, images and special effects ¤when we watch TV be alert and conscious be able to distinguish truth from falsehood

  4. Category of TV Programme Services Domestic Free TV Programme Services Free Domestic Pay TV Programme Services Pay Pay Non-domestic TV Programme Services Non-domestic Other Licensable TV Programme Services Other Licensable

  5. TV Programme Services Are Regulated By • Broadcasting Ordinance • Broadcasting Authority Ordinance • Codes of Practice

  6. Spirit of Regulating TV Programme Services • to safeguard freedom of speech, no preview of broadcast material • to protect children and youths

  7. Domestic Free TV Programme Services How are the Domestic Free TV Programme Services regulated?

  8. Domestic Free TV Programme Services(continued) Family Viewing Hours (daily from 4:00 p.m. to 8:30 p.m.) Programme Classification Parental Guidance Recommended (PG) Mature (M)

  9. Domestic Pay TV Programme Services • provision of parental locking device

  10. Provision on Programme Information • licensees have a duty to provide sufficient information about the nature and content of the programmes • enable viewers to make informed choices about what to watch • to choose/decide whether children are allowed to watch Horrific Scenes and Violence Dangerous Behaviour Provision Adult Contents Bad Language Drinking and Smoking Scenes

  11. Are You a Smart TV Viewer?

  12. How much time do I spend on watching TV? Does the programme meet my requirements? information>entertainment What types of TV programmes do I like? drama/film current affairs/documentary cartoon/science game show/beauty contest Does this programme require parental accompaniment?

  13. A Smart TV Viewer • understands the presentation techniques of TV medium (TV World≠Real World) • knows the basic provisions that govern TV medium • watch TV programmes selectively • think critically /analyze the message received from TV medium (real/false, healthy/bad taste or unhealthy)

  14. communicates with parents/teachers participates in monitoring the performance of the TV medium actively

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