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Everyday Swim - Islington Liquid Swim. Adult Swim Lessons. Adult Stroke Correction. Swim ’n’ Gym. Swim Fit. Social Polo League. PAYG. Masters / Tri - London. Membership. Pool Induction. ability. Profile (N = 320). Male 40% Female 60% Age Groups (Average age = 34)
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Adult Swim Lessons Adult Stroke Correction Swim ’n’ Gym Swim Fit Social Polo League PAYG Masters / Tri - London Membership Pool Induction ability
Profile (N = 320) • Male 40% • Female 60% • Age Groups (Average age = 34) • 16-20 1% • 20-29 40% • 30-3935% • 40-49 13% • 50-5910% • 60 plus 1%
The majority… • - Walk to the gym. • - Use Liquid swim 1-2 times a week. • - Were already pool users. • - Main aim to: 1) Improve swimming ability; • 2) Increase fitness; and • 3) Tone / shape up. • - Motivation to start Liquid Swim was a "priority shift" • - Liquid Swim users prefer exercising on an individual basis, on weekdays, between 5-8pm