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Media Training Session for:

Media Training Session for:. Presented by: Ann Baldwin. 115 Fenn Road Newington, CT 06111 P (860) 408-1580 F (860) 408-1582 www.baldwinmedia.net. The Media has its agenda… What’s yours?. Attitude + Behavior + Candor = CREDIBILITY. Credibility is defined as a “source of honor”

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Media Training Session for:

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  1. Media Training Session for: Presented by: Ann Baldwin 115 Fenn Road Newington, CT 06111 P (860) 408-1580 F (860) 408-1582 www.baldwinmedia.net

  2. The Media has its agenda… What’s yours?

  3. Attitude + Behavior + Candor = CREDIBILITY • Credibility is defined as a “source of honor” • Credibility is personal • Having credibility means that you are believable, trustworthy & reliable

  4. Attitude + Behavior + Candor = CREDIBILITY • Trust is nontransferable • Trust speaks to your integrity • When others have confidence in you they are open to your influence

  5. Communications Preparation Keys to Successful Messages • Form a communications team • Organize & maintain a complete file system with updated information • Create a media plan • Effective communication begins with YOU

  6. Communications Preparation Keys to Successful Messages • Keep your team informed • Watch for changes in the message • How will this new information be communicated ?

  7. Got the Message - Get the Message! What is your key message? Focus on your organization’s key messages What is the background and historyof that message?

  8. Crisis Communications

  9. Strategies for Crisis Communications Take Control • Be aggressive… take control • Use the media as a tool to dispel any rumors • Never speculate on the cause, cost, or future ramifications of a crisis

  10. Strategies for Crisis Communications Take Control • Firmly establish the spokesperson during a crisis • The most effective and decisive thing you can do is respond immediately

  11. Strategies for Crisis Communications Prevent Panic • Understanding human nature is important • Panic increases exponentially the longer people must deal with uncertainty • Respond immediately • Gear your statements to the most basic human needs first

  12. The Impact of Social Media During a Crisis • Local News “Blogs”

  13. Be Prepared Pre-Interview Check List

  14. Pre-Interview Checklist Preparing for Media Interviews • Request Interview Particulars: • Topic? • Location? • Name of Interviewer? • Will there be other guests?

  15. Top Ten List Characteristics of a Good Answer

  16. Top 10 Characteristics of A GOOD ANSWER: • A good answer is Honest • is Stated Positively • is Expressed in Layman’s Terms • is Specific • is Concise

  17. Top 10 Characteristics of A GOOD ANSWER: • Has the main point “up front” • Does not include more information than is necessary • Does not repeat loaded or slanted words

  18. Top 10 Characteristics of A GOOD ANSWER: • Uses the opportunity to state the school district’s point of view • Does not sound antagonistic, evasive, or defensive

  19. The Surprise Media Visit ALWAYS • Have a trusted member of your company act as a “traffic cop” to help you field questions or prevent media from speaking to employees at random • Have a specific and central prearranged space available for a “crisis” press availability

  20. The Surprise Media Visit Never, Never, NEVER • Face a group of reporters alone • Allow yourself to get pinned in a hallway, office, or work area • Allow your emotions to affect your statement to the media • Turn the media away without a response or a statement

  21. The Surprise Media Visit Never, Never, NEVER • Lie to a reporter “just to get them off your back” • Allow yourself to engage with a pushy reporter • Release names of people involved in a crisis until after their families have been notified

  22. Personal Style

  23. Personal Communications Non-Verbal Communications • Body language • Gestures • Eye Contact • Be your own best critic • Volume, Pitch, Rate • Pronunciation & Diction • Slang and worse

  24. Presented by: Ann Baldwin Baldwin Media Marketing 115 Fenn Road Newington, CT 06111 (860) 408-1580 www.baldwinmedia.net

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