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Walk This Way, Talk This Way!

How Social Media is Being Used to Communicate & Connect in Delaware. Walk This Way, Talk This Way!. Presented by Delaware Office of Highway Safety Lisa Flowers Community Relations & Public Information Officer May 2016. EVERYONE is talking about it.

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Walk This Way, Talk This Way!

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  1. How Social Media is Being Used to Communicate & Connect in Delaware Walk This Way, Talk This Way! Presented by Delaware Office of Highway Safety Lisa Flowers Community Relations & Public Information Officer May 2016 Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  2. EVERYONE is talking about it. Source: DelawareOnline.com and WMDT47 Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  3. Pedestrian Fatalities - Answering the WHY • Nationally, a new focus • Information, case studies, surveys, etc., is limited. • Pedestrian Survey • Launching next week • Used data to select routes • Survey will help us: • Create better education and enforcement outreach • Create better infrastructure (sidewalks, bus stops, etc.) Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  4. Starting a New Conversation Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  5. Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  6. What We’re Doing • Enforcement - Continuing the Conversation • Launched based on cumulative data of where pedestrian injuries/fatalities have happened • Able to use up-to-date data to quickly target problem areas Source: NBC10 Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  7. What We’re Doing • Education • We need to learn more – Pedestrian Survey • Corporate partners • Growing – adding new members • In the field engagement • Colleges and universities • Other sporting events • Hispanic community • 4th – 12th grade Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  8. Conversations in the Community • Walk Smart . Arrive AliveDE. Campaign • Campaign message was relatable on a personal level to Wesley students • Last year a student lost her life to a pedestrian related accident • Light-up buttons • Cornhole game paired with Fatal vision goggles Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  9. @DelStateUniv event with our marketing partner: Used social media to promote our presence as well as impairment tests/games Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  10. More Conversations on Social Media Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  11. Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  12. What We’re Doing (cont’d) • Paid media • Radio, TV, digital, print, outdoor, social media • DE Advisory Council on Walkability & Pedestrian Awareness • Addressing pedestrian safety • Members include: • Law enforcement • Service agencies • State agencies • Community advocates • Twitter chats – NEW and Coming Soon! • Distracted driving • Impaired driving • Pedestrian safety Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  13. More Convos on Social Media Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  14. Conversations on Traditional Media Flyers and posters Door hangers Ads on buses and Jolly Trolley Lifeguard stands Social media Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  15. Conversations with Other States Partnering with Ocean City – An exceptional program recognized nationally by GHSA. Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  16. Conversations with Corporate Partners Corporate Partners’ Meeting Spring 2016 Education Outreach Educational materials Facebook Group – NEW! Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  17. Ideas • Start a Facebook or LinkedIn group • Let the conversation begin! • Positions you or your org as a leader • Educate and inform • Builds trust and rapport • Promote events • Invite community leaders • Group members can help • Develop new ideas • Share your message Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  18. Source: TheStar.com Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  19. Continuing the Conversation Online Using Twitter Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  20. Areas of Continued Work • Increasing education • Teaching the communitythe dangers of: • Walking under the influence of drugs or alcohol • Not being visible at night • Wear reflective clothing and carrying a flashlight • Not using a cross-walk • Walking while distracted (texting or using the phone) • Multi-component intervention • Community led mobilization • Adjusting strategies as laws change • Continuing the conversation throughout Delaware! Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  21. Additional Resources Join our online conversations! @ArriveAliveDE on Facebook and YouTube @DEHighwaySafe on Twitter and Instagram Office of Highway Safety www.ohs.delaware.gov National Highway Traffic Safety Association http://www.nhtsa.gov/Pedestrians http://www.nhtsa.gov/Bicycles Governors Highway Safety Association www.ghsa.org AAA Foundation for Traffic Safety http://midatlantic.aaa.com/Foundation/CommunityPrograms/PedestrianSafety http://midatlantic.aaa.com/Foundation/CommunityPrograms/BicycleSafety Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

  22. Walk Smart. Arrive Alive DE. Lisa.Flowers@state.de.us (302) 744-2743 Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

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