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Advantages of using programmatic advertising & its types

The ads placed at the header, footer, or sidebars are called display ads in the context of programmatic ads. Advertisers and publishers work with display networks like Google, Snapchat, or Microsoft to encourage the purchasing and selling of ad slots. Distributors generate income dependent on the clicks and impressions gathered by the display network.

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Advantages of using programmatic advertising & its types

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  1. Advantages of using programmatic advertising & its types Attracting consumers these days seems to be a difficult task for marketers. We use different techniques to allure clients towards our services or products. Have you heard of programmatic advertising? It is very useful in putting advertisements on different channels. If we give a brief description of it, then it is the procedure of automating the buying and selling of ad inventory online through an automated bidding system. No need to buy directly from publishers. It is recognized as the best way for running ad campaigns; designed to remove human negotiations with machine learning with the motive to speed up the efficiency and transparency to advertisers as well as publishers.

  2. Advantages of using programmatic advertising Let’s go straight onto the benefits of these ads: ·Easy access to ad inventories ·Better targeting capabilities ·Streamlined campaign management Let’s have a look at the 6 most commonly used programmatic advertising channels: 1.Display ads The ads placed at the header, footer, or sidebars are called display ads in the context of programmatic ads. Advertisers and publishers work with display networks like Google, Snapchat, or Microsoft to encourage the purchasing and selling of ad slots. Distributors generate income dependent on the clicks and impressions gathered by the display network.

  3. 2.Video ads Digital video ads are in vogue these days. Hence, the popularity of programmatic ads also continues to grow. Have a look at the 3 types of video ads: I.In-stream ads- These are the ads that appear in the video player. These are further of three types- ·Pre-roll: It appears at the beginning of the video. ·Mid-roll: It appears in the middle of the video. ·Post-roll: It appears at the end of the video. II.Out-stream ads- Such kinds of ads are found between online articles either within the content or as a pop-up. III. recommendations, but not in the video player. In-display ads- These ads appear in search results or video 3.Social ads To build programmatic social ads, advertisers use users’ data collected through various social media platforms. All this information assist advertisers to optimize their ads and ad spend.

  4. 4.Audio ads Are programmatic audio ads useful? Yes of course! These ads can speed up revenue generation. It focuses on the real-time audience to place ads. 5.Native ads In native ads, advertisers work with a DSP to buy impressions and publishers sell ads through SSP. Native ads appear on a web page or app, on locations other than header, footer, or sidebar. In conclusion, this article might prove to be helpful for you in exploring programmatic ads and to make it a part of your advertising technique. The numerous advantages of these ads make sure that these will generate high ad revenue for you.

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