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What is native advertising and its types?

What is native advertising and its types?

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What is native advertising and its types?

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  1. What is Native advertising and its types?

  2. What is Native Ads? • Native advertising can be a video, music, pictures or other forms of media. Content marketing is also a form of native advertising. • Native advertising does not specifically refer a particular form of advertising rather it is an advertising concept. As per the media properties, flexibility finds a balance between user experience, media features and advertiser effectiveness and a win to win situation for all.

  3. An important aspect of native advertising is that it must be consistent with the format and user experience. • The content and the format should be similar to expect from editorial content, it is important that native advertising must be clearly identified as such. • The native advertising which is properly executed may causes the following effects:

  4. When a user goes to a website where it provides the valuable and interesting site content, then it creates a positive perception in the user toward the mark. • Native advertising builds more trust and drive more engagements with the potential customers this is the reason why marketers rely on it. • As per the studies, the average click through rates of premium native advertising are 4 times higher than the non-native display ads on a mobile devices.

  5. According to the IAB (Interactive Advertising Bureau), there are about six types of ad units which are most commonly used to achieve the native advertising objectives. They are as follows: Promoted listings: • Editorial content will not be there, but they are actually designed to fit seamlessly with the browsing experience. • They are typically used by the e-commerce sites to feature the sponsored products and look identical to the products which are already listed on a given site.

  6. Paid search ads: • These listings appear at the top of the customer search results. • The term “paid search ads” and promoted listings overlap depends on the publisher. • These ad units are also used to promote the business depends on the searcher’s current location and his/her preference for certain businesses or places.

  7. In Feed units: • It promotes the sponsored content within a publication’s natural environment. • This content can be marked as sponsored content and will be shown up on the website in a similar format as all other content from the publication. • They are either written by the publisher or in conjunction with the sponsoring advertiser.

  8. Custom ads: It is a term was established by IAB (Interactive Advertising Bureau), it catch up all the contextual ads that don’t necessarily fit in a specific format.

  9. Recommendation widgets: • You might have encountered a widget with a heading like “you may also like” or “recommended for you” on most of the websites at the end of every article. • These kinds of recommendations are paid content discovery links which has been distributed by the content amplification networks. • These networks can establish your brand’s content by recommending it to likeminded audiences. • If you want to increase the audience or using content marketing for lead generation, then these widgets will be an ideal choice.

  10. Recommendation widgets:

  11. In-ads with native element units: • The ads which fits in the IAB standard and placed outside the feed which is also- • Linked to the page outside the website; • Sold with the placement guaranteed; • Contextually relevant to the content within the ad; • Measured on the basis of metrics like brand lift and interaction.

  12. When the native ads are combined with powerful data insights and intent signals, you will have the effective mode of communicating with your best potential customers. • Behavioural and contextual data empower the native campaigns to become more relevant and provides a greater value to the audience. • Programmatic buying, which is the automation of the decision making process of media buying through DSP and RTB technology allows you to easily scale your native advertising campaigns.

  13. Usually publishers are always hunting for the best way to monetize their content on the site and advertisers are always seeking a new and a less intrusive ways to reach the target audience. • The native ads blend in seamlessly with a website’s editorial content which makes them more attractive option for both the publisher and the advertisers. • Native advertising has earned more popularity among the advertisers and publishers because of its capability to satisfy the needs of both the sides.

  14. Actually visitors to the website don’t recognise the native ads as an advertisement at a first glance because they match the visual and the functional design of the media they live in. • It is the right time to wake up to native advertising and utilizing the benefits for your content marketing.