1 / 19

What is Advertising?

What is Advertising?. Advertising Criteria. Advertising Purpose. Inform your customers about your product Persuade customers them to buy and create a demand. To remind customers of the company . Three criteria must be met. Must be paid for Delivered to audience by mass media

urvi
Télécharger la présentation

What is Advertising?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Advertising? Advertising Criteria Advertising Purpose Inform your customers about your product Persuade customers them to buy and create a demand. To remind customers of the company • Three criteria must be met. • Must be paid for • Delivered to audience by mass media • Must persuade the audience to action

  2. Advertising Advantages? • Everyone is provided with information • Ads help you to make wise decisions. • Reduces search time to a product- familiar already • Provides us with knowledge • Provides us with lower prices • Spend less time shopping

  3. History of Advertising http://www.melcarson.com/history-advertising-timeline-video.html

  4. Current Advertising

  5. Influences on Advertising

  6. Environmental influences • Business want to present themselves as good stewards of the environment. • Disposing of waste responsibly • Environmentally friendly products • Using sustainable energy sources http://www.youtube.com/watch?v=hoOfIR4Vk1o

  7. Social and Political Influences Two goals of ads • Selling a product • Maintaining a good public image • Social responsibility- a business should contribute to the welfare of society • Political Ads • Is not regulated and influences consumer opinion • http://www.youtube.com/watch?v=WLRudB3Plng http://www.youtube.com/watch?v=O0RN97e14hk

  8. Trade Groups • Industry trade groups- trade association • Responsible for public relations such ad advertising, education, political donation, lobbying and publishing • Collaborate between companies to develop industry standards • Improve the industry image • Shape and opinion(domestic violence, smoking, drinking and driving) • http://www.youtube.com/watch?v=miqGOGv7QPs • http://www.youtube.com/watch?v=SDCPbUMRCXM

  9. Consumer influences • Consumer behavior • Everything that affects you as a person. • Each person has their own experience that shapes us. • Functional – makes things easy to use . Benefits are the same to everyone • Emotional- things that make you feel proud or satisfied

  10. Functional or Emotional

  11. Functional or emotional

  12. Consumer Motivation • How do we evaluate motivation behind purchases: • Direction-( what they want) • Intensity – (How much they want it)

  13. Advertising Industry Product Advertising • Uses rational argument to communicate why consumers need a specific product • highlighting the benefits & features

  14. Corporate Advertising • Institutional Advertising • Enhance the company's reputation or build goodwill. • Doesn’t promote a product but a positive attitude toward the company

  15. Brand Advertising • Brand - Combination of the comply, product or product line. (include name, logo, slogan) • Build an image based on the set of values help by the company

More Related