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What is Advertising?

Introduction to Creating an Advertisement Campaign. What is Advertising?. Objective. Students will understand the background, definition, and growing importance of advertising in a global society. Advertising Overview. Advertising is everywhere. Newspaper Television Radio Billboards

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What is Advertising?

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  1. Introduction to Creating an Advertisement Campaign What is Advertising?

  2. Objective • Students will understand the background, definition, and growing importance of advertising in a global society.

  3. Advertising Overview • Advertising is everywhere. • Newspaper • Television • Radio • Billboards • Magazines • Sides of City Buses

  4. Purposes for Advertising • To get or win over new customers • To increase use of products and services among existing customers • To help potential customers make a choice among competing brands

  5. Growing Importance of Advertising • We see 100’s of ads. Every day. • Consciously or subconsciously advertisements have tremendous effect. • Advertising can not only change buying decision but also changes mindset & attitude of people. • Advertising reflects the culture of a nation. • Advertising & culture both affect each other. • Advertising industry also supports media industry.

  6. Growing Importance of Advertising • In fact media survives on advertising because they go hand in hand. • Advertising can be used as an effective tool for a social cause. • Advertisement also help in spreading information about new technology & innovations • Advertising in today’s world is not for spreading brand awareness but also shows us where we stand in the world today.

  7. Advertising Definition • “Advertising is the non - personal communication of information usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” • Advertising tells people about a product or service and it usually focuses on the good parts of it in an effort to get people to buy it.

  8. Six Elements of Advertising • It is a paid form of communication. • The sponsor is identified. • Most advertising tries to persuade or influence consumers to do something, though in some cases, it is merely to make consumers aware of product or company. • Message is conveyed through different types of media. • Advertising makes message reach large audience of potential consumers. • Advertising is a form of mass communication therefore it is non- personal.

  9. Methods of Advertisement • Personal • Buyer and seller interact and discuss potential sell. • Non-Personal • Buyer is approached through some form of media.

  10. Advantages of Non-Personal Advertising • Seller has time to discuss everything about the product. • Buyer has time to ask questions, get answers & examine evidence against or for the product. • Seller can see the person whom product is being sold. • Seller can envision the person to whom he/she is selling the product. • Seller can easily locate potential buyers.

  11. Disadvantages of Non-Personal Advertising • It is expensive being labor intensive. • Time consuming.

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