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Advertising

Advertising. Communications FETAC Level 4. Learning Outcomes. To gain an awareness as to the importance of advertising To discover the impact of advertising To identify the various modes of advertising To form an opinion on effective advertising

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Advertising

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  1. Advertising Communications FETAC Level 4

  2. Learning Outcomes • To gain an awareness as to the importance of advertising • To discover the impact of advertising • To identify the various modes of advertising • To form an opinion on effective advertising • To understand various key words in the advertising sector

  3. Importance of Advertising • Promotion -  who, what, when, where and why. • Awareness – of unfamiliar issues • Comparisons – against competitors • Retention –staying public • Morale – positive and name recognition

  4. How many different ways of advertising can you identify?

  5. Ways to advertise. • Posters • Billboards • Newspapers • Television • Newspapers/Magazines • Leaflets and Pamphlets • Radio • Social Media • Internet sites • Clothing • Email

  6. Some key words used in advertising • Logo: a graphic representation or symbol of a  companyname • Slogan: adistinctive phrase, or motto of any, manufacturerit is a catchphrase • Target Audience: the specific group to which advertising is directed

  7. Effective Advertising • In your opinion what is the most effective way to advertise these days?

  8. What is important to make an ad effective • Correct mode • Target Audience • Colour • Logo • Text • Slogan • Images • Size • Length • Tone

  9. Lesson two: Advertising 2 Communications FETAC Level 4

  10. Objectives • To consider and implement ideas on creating an advertising poster for DALC. • To understand the concept of mind-maps

  11. Plan must include • Who you target audience is and why? • What would you like to emphasize about the centre? • Where would you put these posters? • What images would appear on these posters? • Slogans and use of Logos must be addressed • What colours would you use? • What text would be used?

  12. A suggestion: Mind-Mapping

  13. Tips: • Think of what you were looking for when you decided to come to DALC • Think of what you have achieved by being here • Decide what emotions you would like to address the most • Try and portray the advantages of the centre • You could also design the poster for a DALC open day • Don’t forget contact details Use your mind maps 

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