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What is Advertising Today

1-3. Define marketing and identify the four elements of marketing strategy.. Discuss advertising's role in marketing strategy.. Explain how advertising differs from basic communication.. Define advertising and differentiate it from other forms of marketing communications.. Explain the difference

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What is Advertising Today

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Presentation Transcript

    2. What is Advertising Today? Introduction to the profession, communication, types of advertising, marketing, and IMC

    3. 1-3 Chapter 1 Objectives

    4. 1-4 What is Advertising? Definition

    5. 1-5 What is Advertising? Types of Media

    6. 1-6 What is Advertising? Types of Media

    7. 1-7 What is Advertising? Types of Media

    8. 1-8 What is Advertising? Types of Media

    9. 1-9 What is Advertising? Types of Media

    10. 1-10 Communication: Human Communication Process

    11. 1-11 Communication: Stern Model

    12. 1-12 Communication: Source Dimensions

    13. 1-13 Communication: Message Dimensions

    14. 1-14 Communication: Message Dimensions

    15. 1-15 Communication: Message Dimensions

    16. 1-16 Communication: Message Dimensions

    17. 1-17 Communication: Receiver Dimensions

    18. 1-18 Communication: Feedback and Interactivity Lets sender know if message received & understood Sender>Message>Receiver>New Message>Sender Sender can tell when communication breaks down

    19. 1-19 The Marketing Dimension Defines advertisings role in business Marketing the only function with a primary revenue-generating role

    20. 1-20 What is Marketing?

    21. 1-21 Marketing: Target Markets and Audiences

    22. 1-22 What is Advertising?

    23. 1-23 Marketing: The 4Ps

    24. 1-24 Marketing: Marketing Communications

    25. 1-25 Marketing: IMC

    26. 1-26 Marketing: IMC

    27. 1-27 Marketing: IMC

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